Television ad-skipping, consumption complementarities and the consumer demand for advertising AE Tuchman, HS Nair, PM Gardete Quantitative Marketing and Economics 16 (2), 111-174, 2018 | 76* | 2018 |
Cheap-talk advertising and misrepresentation in vertically differentiated markets PM Gardete Marketing Science 32 (4), 609-621, 2013 | 70 | 2013 |
Social effects in the in-flight marketplace: Characterization and managerial implications PM Gardete Journal of Marketing Research 52 (3), 360-374, 2015 | 41 | 2015 |
Multiattribute search: Empirical evidence and information design PM Gardete, M Hunter Marketing Science, 2024 | 38* | 2024 |
Dynamic effects of price promotions: Field evidence, consumer search, and supply-side implications A Elberg, PM Gardete, R Macera, C Noton Quantitative Marketing and Economics 17, 1-58, 2019 | 38* | 2019 |
Refocusing loyalty programs in the era of big data: a societal lens paradigm V Stourm, SA Neslin, ET Bradlow, E Breugelmans, SY Chun, P Gardete, ... Marketing Letters 31, 405-418, 2020 | 26 | 2020 |
Tailored cheap talk: The effects of privacy policy on ad content and market outcomes PM Gardete, Y Bart Marketing Science 37 (5), 733-752, 2018 | 25* | 2018 |
Prepurchase information acquisition and credible advertising PM Gardete, L Guo Management Science 67 (3), 1696-1717, 2021 | 24 | 2021 |
Competing under asymmetric information: The case of dynamic random access memory manufacturing PM Gardete Management Science 62 (11), 3291-3309, 2016 | 20 | 2016 |
Multiplicity of equilibria and information structures in empirical games: challenges and prospects: Session at the 9th Triennial Choice Symposium RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, ... Marketing Letters 26, 115-125, 2015 | 18 | 2015 |
Coalition loyalty program not working? Perhaps you’re doing it wrong P Gardete, J Lattin Stanford University Graduate School of Business Research Paper, 2018 | 6* | 2018 |
No data? No problem! A search-based recommendation system with cold starts P Gardete, CD Santos No Problem, 2020 | 4 | 2020 |
Recommendations systems: Beyond matching products to buyers P Gardete, CD Santos Available at SSRN 3160247, 2021 | 2 | 2021 |
Comments on “Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications” A Elberg, PM Gardete, R Macera, C Noton | | 2017 |
The Impact of Others’ Opinions on Online Ratings P Gardete, S Singh | | 2011 |
On the Roles of Information in the Interaction of Agents in Markets P Gardete UC Berkeley, 2011 | | 2011 |