| Trust, satisfaction and commitment-on loyalty to international retail service brands KY Lee, HL Huang, YC Hsu Asia Pacific Management Review 12 (3), 161-169, 2007 | 120 | 2007 |
| E-service Quality Impact on Online Customer's Perceived Value and Loyalty MH Chen, KM Tsai, YC Hsu, KY Lee China-USA Business Review 12 (5), 2013 | 83 | 2013 |
| Communication and brand knowledge as determinants of retail service brand loyalty-an empirical test in a multiple retail service brand context KY Lee, YC Hsu Journal of global Business and Technology 6 (1), 80, 2010 | 15 | 2010 |
| How Collaborative Communication to Promote the Satisfaction and Loyalty of Franchisees: Exploring the Moderating Effect of Net Profit KY Lee, YC Hsu, MH Chen, HL Huang Asia Pacific Management Review 15 (4), 567-584, 2010 | 8 | 2010 |
| The impact of communication on satisfaction and loyalty in the franchise system: subjective viewpoints of franchisees KY Lee, YC Hsu, HL Huang European Retail Research, 117-136, 2008 | 7 | 2008 |
| The Effects of Service Convenience, Satisfaction, Commitment on Loyalty to Retail Service Brand KY Lee, YC Hsu, SH Fu 朝陽商管評論 13 (2), 43-67, 2014 | 4 | 2014 |
| A Communication-based Branding Model for Building Retail Service Brand Loyalty KY Lee Advances in Consumer Research 8, 2008 | 2 | 2008 |
| QUALITY OF ELECTRONIC SERVICE CAN SIGNAL ONLINE BRAND EQUITY? KY Lee, ST Huang, YC Hsu, CA Uang Journal of Quality 23 (4), 264-279, 2016 | 1 | 2016 |
| The Determinants of Consumer Multi-Media Kiosk (Mmk) Adoption Behavior in Taiwan: The Dyadic Perspectives KY Lee, ST Huang, YC Hsu, RM Descotes, B Walliser, HH Holzmüller, ... Proceedings of the 2010 Cultural Perspectives in Marketing Conference …, 2015 | | 2015 |
| The Effect of Authoritative Mechanisms of Coordination on Manufacturer's Market Orientation and Performance YT Wang, YC Hsu, KY Lee Xing Xiao Ping Lun 7 (2), 209, 2010 | | 2010 |
| Examining the effect of market orientation and communication form on retail service brand equity K Lee | | 2008 |
