| How gender and financial self‐efficacy influence investment risk taking W Montford, RE Goldsmith International journal of consumer studies 40 (1), 101-106, 2016 | 216 | 2016 |
| When companies do good, are their products good for you? How corporate social responsibility creates a health halo J Peloza, C Ye, WJ Montford Journal of Public Policy & Marketing 34 (1), 19-31, 2015 | 128 | 2015 |
| Religion's influence on the financial well‐being of consumers: a conceptual framework and research agenda S Sarofim, E Minton, A Hunting, DE Bartholomew, S Zehra, W Montford, ... Journal of Consumer Affairs 54 (3), 1028-1061, 2020 | 34 | 2020 |
| The impact of masculinity stress on preferences and willingness-to-pay for red meat RMD Mesler, RB Leary, WJ Montford Appetite 171, 105729, 2022 | 24 | 2022 |
| The impact of implicit self-theories and loss salience on financial risk WJ Montford, RB Leary, DM Nagel Journal of Business Research 99, 1-11, 2019 | 14 | 2019 |
| The relationships between masculine gender role discrepancy, discrepancy stress and men's health-related behavior RMD Mesler, RB Leary, WJ Montford Personality and Individual Differences 184, 111205, 2022 | 13 | 2022 |
| No pain, no gain: how PACE information attenuates consumption WJ Montford, J Peloza, RE Goldsmith Journal of Consumer Marketing 34 (7), 525-540, 2017 | 7 | 2017 |
| This meat or that alternative? How masculinity stress influences food choice when goals are conflicted RB Leary, R MacDonnell Mesler, WJ Montford, J Chernishenko Frontiers in Nutrition 10, 1111681, 2023 | 6 | 2023 |
| Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes RB Leary, RMD Mesler, B Simpson, MD Meng, W Montford Journal of Consumer Affairs 56 (3), 1046-1061, 2022 | 4 | 2022 |
| The effects of implicit firm theory on customer engagement and firm-related judgments RB Leary, T Burnham, W Montford Journal of Consumer Marketing 38 (7), 751-765, 2021 | 2 | 2021 |
| The influence of descriptive norms on investment risk WJ Montford, RE Goldsmith | 1 | 2014 |
| Better or different? Self‐differentiating appeals interact with self‐theories to predict volunteer intentions WJ Montford, RMD Mesler, J Chernishenko, RB Leary Journal of Philanthropy and Marketing 29 (2), e1844, 2024 | | 2024 |
| Informing consumer decision-making: Two empirical studies WJ Montford IV The Florida State University, 2016 | | 2016 |
| Mediation: A Review and Analysis of the Approaches for Discovering Mediating Relationships WJ Montford, RE Goldsmith | | 2015 |
Ronald GoldsmithProfessor of Marketing, Florida State University在 business.fsu.edu 的电子邮件经过验证
