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Emma Beuckels
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An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
E Beuckels, L Hudders
Journal of Retailing and Consumer Services 33, 135-142, 2016
1492016
Media multitasking: A bibliometric approach and literature review
E Beuckels, G Ye, L Hudders, V Cauberghe
Frontiers in psychology 12, 623643, 2021
422021
How media multitasking reduces advertising irritation: The moderating role of the Facebook wall
E Beuckels, V Cauberghe, L Hudders
Computers in Human Behavior 73, 413-419, 2017
392017
‘My mom got influenced by yours’: the persuasiveness of mom influencers in relation to mothers' food assessments and decisions
E Beuckels, S De Jans
Appetite 178, 106269, 2022
242022
Freedom makes you lose control: Executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
E Beuckels, S Kazakova, V Cauberghe, L Hudders, P De Pelsmacker
European Journal of Marketing 53 (5), 848-870, 2019
192019
Keeping up with media multitasking: An eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising …
E Beuckels, S De Jans, V Cauberghe, L Hudders
Journal of Advertising 50 (2), 197-206, 2021
152021
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
E Beuckels, L Hudders, V Cauberghe, K Bombeke, W Durnez, J Morton
Journal of Advertising 50 (4), 461-478, 2021
102021
Children, children on our wall. A mixed-method study exploring the risks associated with the portrayal of children on influencer accounts
L Hudders, E Beuckels, E Van den Abeele, I Vanwesenbeeck, ...
UNESCO Child and Family Research Centre 10th Biennial Conference, 2022
52022
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
E Beuckels, L Hudders, I Vanwesenbeeck, E Van den Abeele
New Media & Society, 14614448231218992, 2024
32024
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands
W Bao, L Hudders, S Yu, E Beuckels
International Journal of Research in Marketing, 2024
32024
Momfluencers als entertainmenteducators ter promotie van borstvoeding: een conceptueel model
E Mertens, E Beuckels
Tijdschrift voor Communicatiewetenschap 51 (3), 303-322, 2023
22023
Children, children on our wall: An inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media
E Beuckels, L Hudders, E Van den Abeele, M de Brabandere, S De Jans, ...
Etmaal van de Communicatiewetenschap 2023, 25th ed., 2023
12023
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
E Van den Abeele, E Beuckels, L Hudders, I Vanwesenbeeck
International Journal of Advertising, 1-31, 2024
2024
From bites to likes: A quantitative content analysis of parent influencers’ food and beverage posts on Instagram
G Demaret, L Goossens, E Beuckels
OSF, 2024
2024
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?
W Bao, E Beuckels, L Hudders, S Yu
International Journal of Advertising, 1-28, 2024
2024
Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment
L Hudders, S De Jans, E Beuckels
Advertising Literacy for Young Audiences in the Digital Age: A Critical …, 2024
2024
Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda
E Beuckels, R De Wolf
Information, Communication & Society, 1-19, 2024
2024
Zelfcompassie versus uiterlijke focus: De impact van fitfluencerboodschappen op de lichaamstevredenheid en sportintenties van jongvolwassenen
M de Brabandere, E Beuckels, L Goossens, K Bequé
Tijdschrift voor Communicatiewetenschap 52 (1), 29-54, 2024
2024
The Commodification of Childhood: A literature review to unveil how kidfluencers became important allies in the advertising process.
L Hudders, S De Jans, E Beuckels, D Van de Sompel
American Academy of Advertising, 2024
2024
When Children are Involved: Exploring the Role of UnderagedChildren in Influencer Marketing Content of Their Parents.
E Beuckels, L Hudders, E Van den Abeele
American Academy of Advertising, 2024
2024
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