| Health literacy and health information technology adoption: the potential for a new digital divide M Mackert, A Mabry-Flynn, S Champlin, EE Donovan, K Pounders Journal of medical Internet research 18 (10), e264, 2016 | 490 | 2016 |
| Transforming celebrities through social media: the role of authenticity and emotional attachment CM Kowalczyk, KR Pounders Journal of product & brand management 25 (4), 345-356, 2016 | 358 | 2016 |
| Insight into the motivation of selfie postings: Impression management and self-esteem K Pounders, CM Kowalczyk, K Stowers European Journal of Marketing 50 (9/10), 1879-1892, 2016 | 255 | 2016 |
| All the same to me: outcomes of aesthetic labor performed by frontline service providers KR Pounders, BJ Babin, AG Close Journal of the Academy of Marketing Science 43, 670-693, 2015 | 88 | 2015 |
| Pride, guilt, and self-regulation in cause-related marketing advertisements JT Coleman, MB Royne, KR Pounders Journal of Advertising 49 (1), 34-60, 2020 | 83 | 2020 |
| Matching temporal frame, self-view, and message frame valence: Improving persuasiveness in health communications KR Pounders, S Lee, M Mackert Journal of Advertising 44 (4), 388-402, 2015 | 77 | 2015 |
| Are portrayals of female beauty in advertising finally changing? K Pounders Journal of Advertising Research 58 (2), 133-137, 2018 | 73 | 2018 |
| Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing S Lee, KR Pounders Journal of Business Research 94, 99-112, 2019 | 62 | 2019 |
| Consumer response to gay and lesbian imagery: how product type and stereotypes affect consumers' perceptions K Pounders, A Mabry-Flynn Journal of Advertising Research 56 (4), 426-440, 2016 | 48 | 2016 |
| The effectiveness of guilt and shame ad appeals in social marketing: The role of regulatory focus K Pounders, S Lee, M Royne Journal of Current Issues & Research in Advertising 39 (1), 37-51, 2018 | 40 | 2018 |
| Cause-related marketing: Factors promoting campaign evaluations JAG Folse, SL Grau, JG Moulard, K Pounders Journal of Current Issues & Research in Advertising 35 (1), 50-70, 2014 | 34 | 2014 |
| Consumer response toward plus‐size models featured in the mainstream media K Pounders, A Mabry‐Flynn Journal of Consumer Affairs 53 (4), 1355-1379, 2019 | 33 | 2019 |
| The dance between darkness and light: A systematic review of advertising’s role in consumer well-being (1980–2020) JR Gilbert, MBR Stafford, DA Sheinin, K Pounders International Journal of Advertising 40 (4), 491-528, 2021 | 27 | 2021 |
| Understanding how goal‐striving, goal orientation, and shame influence self‐perceptions after exposure to models in advertising K Pounders, DH Rice, A Mabry‐Flynn Psychology & Marketing 34 (5), 538-555, 2017 | 21 | 2017 |
| The influence of temporal frame on guilt and shame appeals KR Pounders, MB Royne, S Lee Journal of Current Issues & Research in Advertising 40 (3), 245-257, 2019 | 20 | 2019 |
| The past and future of gender research in marketing: Paradigms, stances, and value-based commitments L Peñaloza, A Prothero, P McDonagh, K Pounders Journal of Marketing 87 (6), 847-868, 2023 | 17 | 2023 |
| The power of advertising in society: does advertising help or hinder consumer well-being? M Royne Stafford, K Pounders International Journal of Advertising 40 (4), 487-490, 2021 | 17 | 2021 |
| The role of suspense in gaming: Inducing consumers’ game enjoyment JG Moulard, M Kroff, K Pounders, C Ditt Journal of Interactive Advertising 19 (3), 219-235, 2019 | 17 | 2019 |
| Examining customer‐created guilt in a service context KR Pounders, JG Moulard, BJ Babin Psychology & Marketing 35 (11), 830-844, 2018 | 17 | 2018 |
| Health literacy and perceptions of stigma M Mackert, A Mabry-Flynn, EE Donovan, S Champlin, K Pounders Journal of Health Communication 24 (11), 856-864, 2019 | 16 | 2019 |
Michael MackertCenter for Health Communication, University of Texas at Austin在 utexas.edu 的电子邮件经过验证
