Digital and social media marketing: a results-driven approach A Heinze, G Fletcher, A Cruz Routledge, 2016 | 171 | 2016 |
The reevaluation of communication in customer approach–towards marketing 4.0 A Tarabasz Wydawnictwo Uniwersytetu Jagiellońskiego, 2013 | 69 | 2013 |
The classroom of the future: Disrupting the concept of contemporary business education A Tarabasz, M Selaković, C Abraham Entrepreneurial Business and Economics Review 6 (4), 231, 2018 | 60 | 2018 |
Factors influencing adoption of wearable devices in Dubai A Tarabasz, P Garima Journal of Economics and Management 36 (2), 123-143, 2019 | 26 | 2019 |
The Internet of Things – Digital Revolution in Offline Market. Opportunity or Threat? A Tarabasz Handel Wewnętrzny 363, 325-337, 2016 | 16 | 2016 |
E-komunikacja na rynku usług bankowych. Modele, narzędzia, zastosowanie A Tarabasz Wydawnictwo Uniwersytetu Łódzkiego, 2012 | 15 | 2012 |
Wearable Technology w sferze Internet of Things - elektryfikacja XXI wieku A Tarabasz Internet of Things Nowy Paradygmat Rynku, 106-127, 2018 | 7 | 2018 |
Building competitive advantage in the context of electronic communication with the use of social media A Tarabasz Journal of Intercultural Management 6 (3), 151-165, 2014 | 7 | 2014 |
The use of social media in Polish retail banking in the era of Marketing 3.0 A Tarabasz Wydawnictwo UEK, 2013 | 7 | 2013 |
Corporate social responsibility in times of Internet (in) security A Tarabasz Responsible Organizations in the Global Context: Current Challenges and …, 2019 | 6 | 2019 |
Cybersecurity and internet of threats–new challenges in customer behavior A Tarabasz Studia Ekonomiczne, 64-81, 2018 | 6 | 2018 |
The impact of the Internet of Things on new approach in network management A Tarabasz International Journal of Contemporary Management 15 (2), 151-170, 2016 | 6 | 2016 |
Responsible Organizations in the Global Context: Current Challenges and Forward-Thinking Perspectives AM Pettigrew Springer, 2019 | 5 | 2019 |
Marketing w dobie Web x. 0 a wykorzystanie social media przez największe banki w Polsce A TARABASZ Handel Wewnętrzny, tom 2, 271, 2013 | 5 | 2013 |
Komunikacja z klientem za pośrednictwem Internetu na przykładzie wybranych banków A Tarabasz | 5 | 2011 |
Digital and social media marketing: A results-driven approach A Cruz, S Karatzas Interactive Marketing 7 (3), 166-181, 2020 | 4 | 2020 |
Factors Affecting Customer Engagement in Shopping Malls through SoLoMo (Social, Local, Mobile) Applications A Tarabasz, N Patwa, K Khanzode, A Chaudhary, N Jain, S Basu, S Dhar THE INTERNATIONAL JOURNAL OF MANAGEMENT 6 (4), 23-39, 2017 | 4 | 2017 |
The Impact of Digital on Marketing Strategy A Tarabasz Digital Marketing, 21-37, 2024 | 3 | 2024 |
E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective M Selaković, N Ljepava, A Tarabasz, I Stojanović TEM Journal 12 (3), 1838, 2023 | 3 | 2023 |
Digital Marketing Strategies and Models for Competitive Business FM Pinto, T Guarda IGI Global, 2020 | 3 | 2020 |