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Anna Tarabasz
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引用次数
引用次数
年份
Digital and social media marketing: a results-driven approach
A Heinze, G Fletcher, A Cruz
Routledge, 2016
1712016
The reevaluation of communication in customer approach–towards marketing 4.0
A Tarabasz
Wydawnictwo Uniwersytetu Jagiellońskiego, 2013
692013
The classroom of the future: Disrupting the concept of contemporary business education
A Tarabasz, M Selaković, C Abraham
Entrepreneurial Business and Economics Review 6 (4), 231, 2018
602018
Factors influencing adoption of wearable devices in Dubai
A Tarabasz, P Garima
Journal of Economics and Management 36 (2), 123-143, 2019
262019
The Internet of Things – Digital Revolution in Offline Market. Opportunity or Threat?
A Tarabasz
Handel Wewnętrzny 363, 325-337, 2016
162016
E-komunikacja na rynku usług bankowych. Modele, narzędzia, zastosowanie
A Tarabasz
Wydawnictwo Uniwersytetu Łódzkiego, 2012
152012
Wearable Technology w sferze Internet of Things - elektryfikacja XXI wieku
A Tarabasz
Internet of Things Nowy Paradygmat Rynku, 106-127, 2018
72018
Building competitive advantage in the context of electronic communication with the use of social media
A Tarabasz
Journal of Intercultural Management 6 (3), 151-165, 2014
72014
The use of social media in Polish retail banking in the era of Marketing 3.0
A Tarabasz
Wydawnictwo UEK, 2013
72013
Corporate social responsibility in times of Internet (in) security
A Tarabasz
Responsible Organizations in the Global Context: Current Challenges and …, 2019
62019
Cybersecurity and internet of threats–new challenges in customer behavior
A Tarabasz
Studia Ekonomiczne, 64-81, 2018
62018
The impact of the Internet of Things on new approach in network management
A Tarabasz
International Journal of Contemporary Management 15 (2), 151-170, 2016
62016
Responsible Organizations in the Global Context: Current Challenges and Forward-Thinking Perspectives
AM Pettigrew
Springer, 2019
52019
Marketing w dobie Web x. 0 a wykorzystanie social media przez największe banki w Polsce
A TARABASZ
Handel Wewnętrzny, tom 2, 271, 2013
52013
Komunikacja z klientem za pośrednictwem Internetu na przykładzie wybranych banków
A Tarabasz
52011
Digital and social media marketing: A results-driven approach
A Cruz, S Karatzas
Interactive Marketing 7 (3), 166-181, 2020
42020
Factors Affecting Customer Engagement in Shopping Malls through SoLoMo (Social, Local, Mobile) Applications
A Tarabasz, N Patwa, K Khanzode, A Chaudhary, N Jain, S Basu, S Dhar
THE INTERNATIONAL JOURNAL OF MANAGEMENT 6 (4), 23-39, 2017
42017
The Impact of Digital on Marketing Strategy
A Tarabasz
Digital Marketing, 21-37, 2024
32024
E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective
M Selaković, N Ljepava, A Tarabasz, I Stojanović
TEM Journal 12 (3), 1838, 2023
32023
Digital Marketing Strategies and Models for Competitive Business
FM Pinto, T Guarda
IGI Global, 2020
32020
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