| Increasing the ROI of social media marketing V Kumar, R Mirchandani IEEE Engineering Management Review 41 (3), 17-23, 2013 | 38 | 2013 |
| Performance effect of internationalization and entrainment with pro-market reforms M Popli, M Akbar, V Kumar, AS Gaur Global Strategy Journal 7 (4), 354-374, 2017 | 18 | 2017 |
| The perils of social coupon campaigns V Kumar, B Rajan MIT Sloan Management Review 53 (4), 13, 2012 | 18 | 2012 |
| Design, development and evaluation of biogas using selected biomaterials as feedstock T Guruswamy, N Kannan, V Kumar World Journal of Microbiology and biotechnology 1, 65-84, 2003 | 18 | 2003 |
| Development and validation for the simultaneous estimation of lamivudine, tenofovir disproxil and dolutegravir in drug product by RP-HPLC K Nekkala, VS Kumar, D Ramachandran Journal of Pharmaceutical Sciences and Research 9 (9), 1505, 2017 | 16 | 2017 |
| CLV: A path to higher profitability V Kumar working paper, University of Connecticut, Storrs, 2006 | 16 | 2006 |
| Rajkumar Venkatesan, Tim Bohling, and Denise Beckmann (2008),“The Power of CLV: Managing Customer Lifetime Value at IBM,” V Kumar, V Bhaskaran Marketing Science 27 (4), 585-99, 0 | 16 | |
| Anshumali.(2017) A Hansda, V Kumar Cu-resistant Kocuria sp. CRB15: a potential PGPR isolated from the dry …, 0 | 14 | |
| Resultant cultural distance and cross-border deal abandonment: Role of cultural friction M Popli, M Akbar, V Kumar, AS Gaur Journal of World Business 51 (3), 404-412, 2016 | 13 | 2016 |
| A model study of slope stability in mines situated in south India V Kumar, V Parkash Advances in Applied Science Research 6 (8), 82-90, 2015 | 12 | 2015 |
| Preparation of yeast mediated semiconductor nanoparticles by candida albicans and its bactericidal potential against Salmonella typhi and Staphylococcus aureus V Kumar, B Sowmya, R Geetha, S Karpagambigai, S Rajeshkumar, ... Int. J. Res. Pharmac. Sci 10, 861-864, 2019 | 10 | 2019 |
| Phosphite-Mediated Reductive Cross-Coupling of Isatins and Nitrostyrenes S Motevalli, JS Johnson Synthesis 49 (12), 2663-2676, 2017 | 10 | 2017 |
| Adequate dietary protein level enhances stress resistance and immune status of blunt snout bream (Megalobrama amblycephala Yih, 1955) HM Habte‐Tsion, MC Ren, XP Ge, V Kumar, B Liu, J Xie, RL Chen Journal of Applied Ichthyology 33 (1), 75-83, 2017 | 10 | 2017 |
| Practice Prize Winner—Creating a Measurable Social Intangibles and Tangibles for Hokey Pokey Creating a Measurable Social Media Marketing Strategy: Increasing the Value and … V Kumar, V Bhaskaran, R Mirchandani, M Shah Marketing Science 32 (2013), 194-212, 2013 | 10 | 2013 |
| Active fin control for yacht using virtual instrumentation VA Subramanian, G Asokumar, VJ Kumar Ocean engineering 34 (3-4), 390-402, 2007 | 10 | 2007 |
| Characterisation of molecular beam epitaxy-grown InGaAs multilayer structures using photoluminescence T Srinivasan, R Muralidharan, SK Mehta, BP Jain, SN Singh, RK Jain, ... Vacuum 60 (4), 425-429, 2001 | 10 | 2001 |
| Influence of technology and data on customized marketing strategy V Kumar, D Ramachandran Handbook of advances in marketing in an era of disruptions: Essays in honour …, 2018 | 9 | 2018 |
| Integrating purchase timing, choice, and quantity decisions models: A review of model specifications, estimations, and applications V Kumar, AM Luo Review of marketing research, 63-91, 2017 | 9 | 2017 |
| Emerging market firms in the global economy C Pattnaik, V Kumar Emerald Group Publishing, 2014 | 9 | 2014 |
| Anshumali (2017) Cu-resistant Kocuria sp. CRB15: a potential PGPR isolated from the dry tailing of Rakha copper mine. 3 Biotech 7 (2): 132 A Hansda, V Kumar | 9 | |
