| Scaling mental imagery: an application to commercial web sites A Frikha, L Khrouf International Journal of Consumer Studies 37 (4), 401-413, 2013 | 15 | 2013 |
| Websites' hue-context congruence as a vector of trust and behavioral intentions L Khrouf, A Frikha International Journal of Emerging Markets 18 (7), 1515-1536, 2023 | 13 | 2023 |
| Web-surfers’ conative reactions to the website’s dominant hue: mental imagery’s role L Khrouf, A Frikha Internet Research 26 (5), 1249-1268, 2016 | 11 | 2016 |
| Suspicion of manipulation on Instagram: is the consumer being duped? S Maghraoui, L Khrouf, A Frikha International Journal of Technology Marketing 16 (3), 204-219, 2022 | 4 | 2022 |
| Cyberaddiction to TikTok during the COVID-19 pandemic S Maghraoui, L Khrouf Spanish Journal of Marketing-ESIC, 2024 | 3 | 2024 |
| Le rôle de l’imagerie mentale dans la compréhension des réponses des internautes L Khrouf, A Frikha, JF Lemoine Proceedings of the 11th Marketing Trends Conference, Venice, 2012 | 2 | 2012 |
| Online shopping spree in times of COVID-19 pandemic L Khrouf, S Maghraoui International Journal of Electronic Business 18 (2), 132-147, 2023 | 1 | 2023 |
| L’impact de l’imagerie mentale générée par un site Web marchand sur la valeur perçue et l’intention de comportement LK LAAMOURI, J Gharbi 7éme congrès sur les tendances Marketing, 2008 | 1 | 2008 |
| Instagram live-streamings: how does influencer–follower congruence affect Gen Z trust, attitudes and intentions? S Maghraoui, L Khrouf Young Consumers, 2024 | | 2024 |
| Is ambiguity an efficient tool in Instagram ads? L Khrouf, S Maghraoui International Journal of Technology Marketing 17 (4), 347-362, 2023 | | 2023 |
| La procrastination et l’impulsivité: sources personnelles de l’achat impulsif L Khrouf Gestion 2000 37 (1), 203-220, 2020 | | 2020 |
| L’imagerie mentale: un maillon fondamental de la relation entre l’interactivité perçue du site et sa stickiness L Khrouf, A Frikha | | |
