| Legitimising male grooming through packaging discourse: a linguistic analysis HF Cheong, S Kaur Social Semiotics 25 (3), 364-385, 2015 | 24 | 2015 |
| COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives WM Lim, S Kaur, HF Cheong Routledge, 2022 | 9 | 2022 |
| Let the culture speak: how gender is socially/culturally constructed by Western individualism and Eastern collectivism HF Cheong Gender, Place & Culture 28 (2), 299-304, 2021 | 9 | 2021 |
| Mirror, mirror on the wall, who’s the fairest “hunk” of them all? Negotiating a masculine notion of skin whitening for Malaysian men HF Cheong, S Kaur SEARCH Journal of Media and Communication Research 11 (1), 57-76, 2019 | 9 | 2019 |
| COVID-19, Education, and Literacy in Malaysia: Social Contexts of Teaching and Learning A Pandian, S Kaur, HF Cheong Routledge, 2022 | 5 | 2022 |
| COVID-19 and Psychology in Malaysia: Psychosocial Effects, Coping, and Resilience DGJ Louis, S Kaur, HF Cheong Routledge, 2022 | 2 | 2022 |
| From skin whitening to skin brightening and, now, skin glowing: How L'Oréal sustains its skincare line from colourism and genderism to racism and classism HF Cheong, S Kaur Social and sustainability marketing, 547-562, 2021 | 2 | 2021 |
| A problematised critical approach: constructions of metrosexualities in the UK and Malaysia HF Cheong Lancaster University, 2020 | 2 | 2020 |
| Mediated discourse analysis: negotiating metrosexuality within L’oréal Men Expert’s packaging discourse/Cheong Huey Fen HF Cheong University of Malaya, 2014 | 2 | 2014 |
| What do the children and teachers say?: Voices on gender stereotyping in children's literature for Malaysian ESL classrooms HN Yeoh, HF Cheong Review of Education 11 (3), e3427, 2023 | 1 | 2023 |
| Representation of Women through Sexist Language in Bridgerton H Kaur, HF Cheong, S Aslam International Journal of Academic Research in Business and Social Sciences …, 2023 | | 2023 |
| Government and corporate social responsibility in saving livelihoods: Retrospective lessons from past COVID-19 initiatives and prospective ways for combating future pandemics … Cheong, H. F., Lim, W. M., Ibrahim, N., Bahari, M. Z. Z. https://institutmasa.com/28-government-and-corporate-social-responsibility …, 2022 | | 2022 |
| Post-COVID-19 job preparedness in Malaysia: Insights from future jobseekers HF Cheong, CYM Cheong COVID-19, Business, and Economy in Malaysia, 121-140, 2022 | | 2022 |
Surinderpal KaurUniversity Malaya在 um.edu.my 的电子邮件经过验证
