| Frontiers: How effective is third-party consumer profiling? Evidence from field studies N Neumann, CE Tucker, T Whitfield Marketing Science 38 (6), 918-926, 2019 | 109 | 2019 |
| A meta-analysis of extremeness aversion N Neumann, U Böckenholt, A Sinha Journal of Consumer Psychology 26 (2), 193-212, 2016 | 92 | 2016 |
| A meta-analysis of loss aversion in product choice N Neumann, U Böckenholt Journal of Retailing 90 (2), 182-197, 2014 | 88 | 2014 |
| Electrophoretic deposition of PEEK-nano alumina composite coatings on stainless steel I Corni, N Neumann, S Novak, K König, P Veronesi, Q Chen, MP Ryan, ... Surface and coatings technology 203 (10-11), 1349-1359, 2009 | 81 | 2009 |
| Mandatory calorie disclosure: a comprehensive analysis of its effect on consumers and retailers N Zlatevska, N Neumann, C Dubelaar Journal of Retailing 94 (1), 89-101, 2018 | 68 | 2018 |
| Polyetheretherketone (PEEK) coatings on stainless steel by electrophoretic deposition I Corni, N Neumann, D Eifler, AR Boccaccini Advanced Engineering Materials 10 (6), 559-564, 2008 | 53 | 2008 |
| How effective is black-box digital consumer profiling and audience delivery?: Evidence from field studies N Neumann, CE Tucker, T Whitfield Social Science Research Network Working Paper Series, 2018 | 15 | 2018 |
| The power of big data and algorithms for advertising and customer communication N Neumann 2016 International Workshop on Big Data and Information Security (IWBIS), 13-14, 2016 | 12 | 2016 |
| Data deserts and black boxes: The impact of socio-economic status on consumer profiling N Neumann, CE Tucker, L Kaplan, A Mislove, P Sapiezynski Management Science, 2024 | 11 | 2024 |
| Buying consumer data? Tread carefully C Tucker, N Neumann Harvard Business Review 1, 2020 | 6 | 2020 |
| Is extremeness aversion driven by loss aversion? Contrasting reference point models of durable product choice N Neumann, A Sinha, U Böckenholt ACR North American Advances, 2012 | 4 | 2012 |
| Is first-or third-party audience data more effective for reaching the ‘right’customers? The case of IT decision-makers N Neumann, CE Tucker, K Subramanyam, J Marshall Quantitative marketing and economics 21 (4), 519-571, 2023 | 3 | 2023 |
| Buying Consumer Data? Tread Carefully. Analytics And Data Science Harvard Business Review C Tucker, N Neumann | 3 | |
| The advent of privacy-centric digital advertising: Tracing privacy-enhancing technology adoption GA Johnson, N Neumann Working paper, 2024 | 1 | 2024 |
| What Type of Digital Advertising is Most Effective for B2B Prospecting? The Case of IT Decision-Makers N Neumann, CE Tucker, K Subramanyam, J Marshall What Type of Digital Advertising is Most Effective for B2B Prospecting? The …, 2022 | 1 | 2022 |
| ACCC AD TECH INQUIRY SUBMISSION N Neumann | | 2020 |
| Three Essays on Reference-Dependent Choice N Neumann UNSW Sydney, 2014 | | 2014 |
| The Impact of Research Design on the Compromise Effect N Neumann, A Sinha, U Böckenholt ACR North American Advances, 2011 | | 2011 |
