| Organizational commitment and job satisfaction among teachers during times of burnout K Nagar Vikalpa 37 (2), 43-60, 2012 | 458 | 2012 |
| Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments K Nagar Vision 13 (4), 35-48, 2009 | 130 | 2009 |
| Modeling the effects of green advertising on brand image: Investigating the moderating effects of product involvement using structural equation K Nagar Journal of global marketing 28 (3-5), 152-171, 2015 | 107 | 2015 |
| Exploring choice overload, internet shopping anxiety, variety seeking and online shopping adoption relationship: Evidence from online fashion stores K Nagar, P Gandotra Global Business Review 17 (4), 851-869, 2016 | 54 | 2016 |
| An empirical investigation into the influence of green advertising on brand loyalty K Nagar Journal of Services Research 13 (2), 71, 2013 | 50 | 2013 |
| Drivers of E-store patronage intentions: Choice overload, internet shopping anxiety, and impulse purchase tendency K Nagar Journal of Internet Commerce 15 (2), 97-124, 2016 | 48 | 2016 |
| Advertising effectiveness in different media: A comparison of web and television advertising K Nagar IIMB Management Review 21 (3), 245-260, 2009 | 35 | 2009 |
| Consumer response to brand placement in movies: Investigating the brand-event fit K Nagar Vikalpa 41 (2), 149-167, 2016 | 32 | 2016 |
| Support for the underdog brand biography: Effects on consumer attitude and behavior K Nagar Journal of Marketing Communications 25 (5), 477-493, 2019 | 23 | 2019 |
| Modelling the effects of materialism, ethics and variety-seeking behaviour on counterfeit consumption of young consumers K Nagar, VP Singh Global Business Review 22 (4), 996-1009, 2021 | 21 | 2021 |
| Application of the extended theory of planned behavior to street-food consumption: testing the effect of food neophobia among Indian consumers S Khanna, K Nagar, V Chauhan, S Bhagat British Food Journal 124 (2), 550-572, 2022 | 20 | 2022 |
| An Examination of gym supplement choice: Using the modified theory of planned behaviour K Nagar Journal of Food Products Marketing 26 (7), 499-520, 2020 | 17 | 2020 |
| Perceived service quality with frill and no-frill airlines: an exploratory research among Indian passengers K Nagar Prestige International Journal of Management & IT-Sanchayan 2 (1), 63, 2013 | 17 | 2013 |
| Impact of Negative Portrayal of a Destination in Bollywood Movies on Viewers’ Attitude towards The Destination, Intention to Visit and Destination Image DKN Murtaza Hassan Itoo Dr Komal Nagar 10 (5), 71-82, 2017 | 16* | 2017 |
| Examining linkages between brand image and purchase intention of green products: The moderating role of perceived benefits K Nagar, S Rana FIIB Business Review 4 (2), 63-72, 2015 | 16 | 2015 |
| EFFECT OF DECEPTIVE ADVERTISING ON CLAIM RECALL: AN EXPERIMENTAL RESEARCH. K Nagar Journal of Services Research 9 (2), 2009 | 16 | 2009 |
| Consumers’ evaluation of ad-brand congruity in comparative advertising K Nagar Journal of International Consumer Marketing 27 (3), 253-276, 2015 | 15 | 2015 |
| Audience responses towards positive and negative destination placement in films: An experimental investigation MH Itoo, K Nagar International Journal of Hospitality and Tourism Systems 12 (1), 73-82, 2019 | 14 | 2019 |
| Using topdog versus underdog brand biography in advertising: Effects of similarity and consumption decision of non-deceptive counterfeits K Nagar Journal of Marketing Communications 27 (4), 415-435, 2021 | 11 | 2021 |
| Representation of women managers in hospitality and tourism: a content analysis of related magazine articles K Nagar Gender in Management: An International Journal 36 (3), 329-348, 2021 | 11 | 2021 |
