| Consumer empowerment through internet-based co-creation J Füller, H Mühlbacher, K Matzler, G Jawecki Journal of management information systems 26 (3), 71-102, 2009 | 1029 | 2009 |
| Innovation creation by online basketball communities J Füller, G Jawecki, H Mühlbacher Journal of business research 60 (1), 60-71, 2007 | 836 | 2007 |
| Community based innovation: How to integrate members of virtual communities into new product development J Füller, M Bartl, H Ernst, H Mühlbacher Electronic commerce research 6, 57-73, 2006 | 728 | 2006 |
| International marketing: A global perspective H Mühlbacher, L Dahringer, H Leihs International Thomson Business Press, 1999 | 330 | 1999 |
| International marketing: A global perspective L Dahringer, H Mühlbacher (No Title), 1991 | 197 | 1991 |
| Community based innovation: a method to utilize the innovative potential of online communities J Fuller, M Bartl, H Ernst, H Muhlbacher 37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004 | 165 | 2004 |
| A manager's perspective on virtual customer integration for new product development M Bartl, J Füller, H Mühlbacher, H Ernst Journal of product innovation management 29 (6), 1031-1046, 2012 | 160 | 2012 |
| Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty K Raïes, H Mühlbacher, ML Gavard-Perret Journal of Business Research 68 (12), 2634-2644, 2015 | 154 | 2015 |
| Strategic marketing and business performance: A study in three European ‘engineering countries’ M Jaakkola, K Möller, P Parvinen, H Evanschitzky, H Mühlbacher Industrial Marketing Management 39 (8), 1300-1310, 2010 | 145 | 2010 |
| Co-creating stakeholder and brand identities: Introduction to the special section S Von Wallpach, B Voyer, M Kastanakis, H Mühlbacher Journal of Business Research 70, 395-398, 2017 | 116 | 2017 |
| Ein situatives Modell der Motivation zur Informationsaufnahme und-verarbeitung bei Werbekontakten H Mühlbacher Marketing: Zeitschrift für Forschung und Praxis, 85-94, 1988 | 93 | 1988 |
| Selektive Werbung H Mühlbacher Trauner, 1982 | 83 | 1982 |
| MIPS—Managing industrial positioning strategies H Mühlbacher, A Dreher, A Gabriel-Ritter Industrial Marketing Management 23 (4), 287-297, 1994 | 78 | 1994 |
| Multi-stakeholder virtual dialogue: introduction to the special issue N Kornum, H Mühlbacher Journal of Business Research 66 (9), 1460-1464, 2013 | 76 | 2013 |
| Esports extension of a football brand: stakeholder co-creation in action? M Bertschy, H Mühlbacher, M Desbordes European Sport Management Quarterly 20 (1), 47-68, 2020 | 74 | 2020 |
| Benefit-Segmentierung von Dienstleistungsmärkten H Mühlbacher, G Botschen Marketing: Zeitschrift Für Forschung Und Praxis, 159-168, 1990 | 69 | 1990 |
| Drivers of brand strength: Configural paths to strong cognitive brand equity H Mühlbacher, K Raies, R Grohs, O Koll Journal of Business Research 69 (8), 2774-2780, 2016 | 65 | 2016 |
| An die ARBEIT, lieber Kunde J Füller, H Mühlbacher, B Rieder Harvard business manager 8, 36-45, 2003 | 61 | 2003 |
| From zero-sum to win-win-Organisational conditions for successful shared value strategy implementation H Mühlbacher, I Böbel European Management Journal 37 (3), 313-324, 2019 | 60 | 2019 |
| Brand management: Unveiling the delusion of control S Wider, S von Wallpach, H Mühlbacher European Management Journal 36 (3), 301-305, 2018 | 59 | 2018 |
johann fuellerUniversität Innsbruck在 uibk.ac.at 的电子邮件经过验证
