Turning the blackbox into a glassbox: An explainable machine learning approach for understanding hospitality customer R Sharma, A Kumar, C Chuah International Journal of Information Management Data Insights 1 (2), 100050, 2021 | 47 | 2021 |
An Attempt to Explain Sustainable Attitude but Unsustainable Behaviour C Chuah, SS Gaur AMA Summer Academic Conference 2022: Light in the Darkness: Marketing’s Role …, 2022 | | 2022 |
Moral Emotions and Sustainable Consumption: A Comprehensive Framework C Chuah, SS Gaur, JSY Ho Business and Entrepreneurship Development in a Globalized and Digitalized …, 2020 | | 2020 |
Consumer Behaviour: Envisioning the Domain of Attitude in Sustainable Consumption C Chuah, SS Gaur, JSY Ho AIM-AMA Sheth Foundation Doctoral Consortium 2020: Innovating Customer …, 2020 | | 2020 |
Consumer Behaviour: Addressing the Attitude-Behaviour Gap in Sustainable Consumption C Chuah, SS Gaur, JSY Ho AMA Summer Academic Conference 2020: Bridging Gaps: Marketing in an Age of …, 2020 | | 2020 |