| Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans C Schlereth, B Skiera, F Schulz European Journal of Operational Research 269 (3), 1165-1179, 2018 | 69 | 2018 |
| Measurement of consumer preferences for bucket pricing plans with different service attributes C Schlereth, B Skiera International Journal of Research in Marketing 29 (2), 167-180, 2012 | 68 | 2012 |
| Optimization and analysis of the profitability of tariff structures with two-part tariffs C Schlereth, T Stepanchuk, B Skiera European Journal of Operational Research 206 (3), 691-701, 2010 | 59 | 2010 |
| Using discrete choice experiments to estimate willingness-to-pay intervals C Schlereth, C Eckert, B Skiera Marketing Letters 23, 761-776, 2012 | 57 | 2012 |
| Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response C Schlereth, B Skiera Management Science 63 (3), 829 - 842, 2017 | 55 | 2017 |
| Bluffs, Lies, and Consequences: A Reconceptualization of Bluffing in Buyer-Supplier Negotiations L Kaufmann, JR Rottenburger, CR Carter, C Schlereth Journal of Supply Chain Management 54 (2), 49-70, 2018 | 54 | 2018 |
| Fostering the adoption of electric vehicles by providing complementary mobility services: a two-step approach using Best–Worst Scaling and Dual Response O Hinz, C Schlereth, W Zhou Journal of Business Economics 85 (8), 921-951, 2015 | 54 | 2015 |
| DISE: dynamic intelligent survey engine C Schlereth, B Skiera Quantitative Marketing and Marketing Management: Marketing Models and …, 2012 | 46 | 2012 |
| Measuring consumers' preferences for metered pricing of services C Schlereth, B Skiera, A Wolk Journal of Service Research 14 (4), 443-459, 2011 | 44 | 2011 |
| Price Comparison for Infrastructure-as-a-Service. S El Kihal, C Schlereth, B Skiera ECIS, 161, 2012 | 40 | 2012 |
| Optimal product-sampling strategies in social networks: How many and whom to target? C Schlereth, C Barrot, B Skiera, C Takac International Journal of Electronic Commerce 18 (1), 45-72, 2013 | 39 | 2013 |
| Advance payment systems: Paying too much today and being satisfied tomorrow F Schulz, C Schlereth, N Mazar, B Skiera International journal of research in marketing 32 (3), 238-250, 2015 | 32 | 2015 |
| Empirical evaluation of fair use flat rate strategies for mobile Internet M Fritz, C Schlereth, S Figge Business & Information Systems Engineering 3, 269-277, 2011 | 31 | 2011 |
| Predicting tie strength with ego network structures S Stolz, C Schlereth Journal of Interactive Marketing 54 (1), 40-52, 2021 | 30 | 2021 |
| Measurement of preferences with self-explicated approaches: A classification and merge of trade-off-and non-trade-off-based evaluation types C Schlereth, C Eckert, R Schaaf, B Skiera European Journal of Operational Research 238 (1), 185-198, 2014 | 24 | 2014 |
| Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data M Weiler, S Stolz, A Lanz, C Schlereth, O Hinz Management Information Systems Quarterly 46 (2), 771-812, 2022 | 17 | 2022 |
| Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse C Schlereth, B Skiera Schmalenbach Zeitschrift für betriebswirtschaftliche Forschung 27 (7), 838-856, 2009 | 14 | 2009 |
| Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time K Keller, C Schlereth, O Hinz Journal of the Academy of Marketing Science 49, 482-500, 2021 | 13 | 2021 |
| Pricing through health apps generated data—Digital dividend as a game changer: Discrete choice experiment A Heidel, C Hagist, C Schlereth Plos one 16 (7), e0254786, 2021 | 12 | 2021 |
| Fracking: Measuring social acceptance and the effect of acceptance increasing measures J Süptitz, C Schlereth Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 69, 405-439, 2017 | 10* | 2017 |
