| Value cocreation at sport events R Grohs, VE Wieser, M Pristach European Sport Management Quarterly 20 (1), 69-87, 2020 | 78 | 2020 |
| Charismatic entrainment: How brand leaders and consumers co-create charismatic authority in the marketplace VE Wieser, MK Luedicke, A Hemetsberger Journal of Consumer Research 48 (4), 731-751, 2021 | 18 | 2021 |
| Protest rhetoric’s appeal: How brands as moral entrepreneurs recruit the media into moral struggles VE Wieser, A Hemetsberger, MK Luedicke The contested moralities of markets 63, 151-166, 2019 | 12 | 2019 |
| Public brand auditing: A pathway to brand accountability S Gabl, VE Wieser, A Hemetsberger Consumer Culture Theory, 147-167, 2016 | 4 | 2016 |
| “We truly love what we do”: The Tribal Consumer Inside Passionate Service Employees R Riehle, VE Wieser, A Hemetsberger Journal of Service Research, 10946705231204982, 2023 | 3 | 2023 |
| Current perspectives in moral psychology F de Waal, H Sauer, P Heywood, V Wieser, E Machery, JM Doris Moral Psychology: A Multidisciplinary Guide, 145-162, 2017 | 2 | 2017 |
| The iconization of Greta Thunberg: the role of myths in co-creating a person brand T Brugger, VE Wieser Research Handbook on Brand Co-Creation, 374-380, 2022 | | 2022 |
| Battling Fear, Building Trust: How Service Providers Manage Emotions When Consumers Fail R Riehle, VE Wieser, N Woermann Advances in Consumer Research 48, 622-623, 2020 | | 2020 |
| 2-B:“Reclaiming the News”: Episodes of Contention in the News Field VE Wieser ACR North American Advances, 2017 | | 2017 |
| “Will We Hate Google One Day?” a Convention Theory Perspective on Public Brand Evaluations S Gabl, VE Wieser, A Hemetsberger ACR North American Advances, 2016 | | 2016 |
| Consumption Skill Acquisition in Ski Schools: Towards a Theory of Embodied Learning N Woermann, V Wieser Association for Consumer Research Conference, 683-684, 2016 | | 2016 |
