| The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust IB Hong, H Cho International journal of information management 31 (5), 469-479, 2011 | 971 | 2011 |
| Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity J Lee, IB Hong International Journal of Information Management 36 (3), 360-373, 2016 | 837 | 2016 |
| The mediating role of consumer trust in an online merchant in predicting purchase intention IB Hong, HS Cha International Journal of Information Management 33 (6), 927-939, 2013 | 637 | 2013 |
| Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation IB Hong International journal of information management 35 (3), 322-336, 2015 | 400 | 2015 |
| A new framework for interorganizational systems based on the linkage of participants’ roles IB Hong Information & management 39 (4), 261-270, 2002 | 256 | 2002 |
| Consumer’s electronic word-of-mouth adoption: The trust transfer perspective J Lee, IB Hong International Journal of Electronic Commerce 23 (4), 595-627, 2019 | 88 | 2019 |
| A survey of web site success metrics used by Internet‐dependent organizations in Korea IB Hong Internet research 17 (3), 272-290, 2007 | 69 | 2007 |
| Understanding and predicting behavioral intention to adopt mobile banking: The Korean experience IB Hong Journal of global information management (JGIM) 27 (3), 182-202, 2019 | 63 | 2019 |
| Data and model management in a generalized MCDM‐DSS IB Hong, DR Vogel Decision Sciences 22 (1), 1-25, 1991 | 61 | 1991 |
| Social and personal dimensions as predictors of sustainable intention to use facebook in Korea: An empirical analysis IB Hong Sustainability 10 (8), 2856, 2018 | 35 | 2018 |
| A comprehensive model for evaluating internet web sites I Hong, B Jeong Journal of Operations Research and Management Science 17 (3), 161-180, 2000 | 21 | 2000 |
| Information technology to support any‐time, any‐place team meetings in Korean organizations IB Hong Industrial Management & Data Systems 99 (1), 18-24, 1999 | 21 | 1999 |
| Toward a new framework for interorganizational systems: A network configuration perspective IB Hong, C Kim Proceedings of the Thirty-First Hawaii International Conference on System …, 1998 | 18 | 1998 |
| Building initial trust in an intermediary in B2C online marketplaces: The Korean evidence from Interpark. com IB Hong Journal of Global Information Management (JGIM) 26 (2), 27-47, 2018 | 14 | 2018 |
| The mediating role of perceived risk in the relationships between enduring product involvement and trust expectation IB Hong, T Kim, HS Cha Asia pacific journal of information systems 23 (4), 103-128, 2013 | 12 | 2013 |
| Predicting user-level marketing performance of location-based social networking sites IB Hong Journal of Computer Information Systems 60 (3), 212-222, 2020 | 11 | 2020 |
| A knowledge-based DSS for supporting ill-structured multiple criteria decisions IB Hong, D Vogel, JF Nunamaker Proceedings of the Twenty-Second Annual Hawaii International Conference on …, 1989 | 11 | 1989 |
| The impact of consumer characteristics upon trust and purchase intentions in b2c e-marketplaces HH Cho, IY Hong Information Systems Review 12 (3), 49-73, 2010 | 10 | 2010 |
| In search for web site metrics for measuring the impacts of a web site I Hong Workshop on Information Systems Research & Development (WISRD 2003), Lake …, 2003 | 10 | 2003 |
| The impact of perceived risks upon consumer trust and purchase intentions IYB Hong, WS Kim, BH Lim Asia pacific journal of information systems 21 (4), 1-25, 2011 | 9 | 2011 |
