| Augmented-reality-based indoor navigation: A comparative analysis of handheld devices versus google glass U Rehman, S Cao IEEE Transactions on Human-Machine Systems 47 (1), 140-151, 2017 | 164 | 2017 |
| The effects of consumer esports videogame engagement on consumption behaviors AZ Abbasi, M Asif, LD Hollebeek, JU Islam, DH Ting, U Rehman Journal of Product & Brand Management 30 (8), 1194-1211, 2021 | 87 | 2021 |
| The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation AZ Abbasi, U Rehman, A Hussain, DH Ting, JU Islam Telematics and Informatics 62, 101630, 2021 | 62 | 2021 |
| Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising A Hussain, D Hooi Ting, A Zaib Abbasi, U Rehman Journal of Promotion Management 29 (1), 77-105, 2023 | 45 | 2023 |
| Playful-consumption experiences and subjective well-being: Children’s smartphone usage AZ Abbasi, A Shamim, DH Ting, H Hlavacs, U Rehman Entertainment Computing 36, 100390, 2021 | 43 | 2021 |
| Impact of HEXACO personality factors on consumer video game engagement: a study on eSports AZ Abbasi, S Nisar, U Rehman, DH Ting Frontiers in psychology 11, 1831, 2020 | 42 | 2020 |
| Augmented Reality-Based Indoor Navigation Using Google Glass as a Wearable Head-Mounted Display U Rehman, S Cao Systems, Man, and Cybernetics (SMC), 2015 IEEE International Conference on …, 2015 | 41 | 2015 |
| Nuances of COVID-19 and Psychosocial Work Environment on Nurses’ Wellbeing: The Mediating Role of Stress and Eustress in Lieu to JD-R Theory T Meirun, S Bano, MU Javaid, MZ Arshad, MU Shah, U Rehman, ... Frontiers in Psychology 11, 570236, 2020 | 35 | 2020 |
| Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games AZ Abbasi, U Rehman, MS Fayyaz, DH Ting, MU Shah, R Fatima Data Technologies and Applications, 2021 | 23 | 2021 |
| The role of personality factors influencing consumer video game engagement in young adults: A study on generic games AZ Abbasi, MU Shah, U Rehman, H Hlavacs, DH Ting, S Nisar IEEE Access 9, 17392-17410, 2021 | 22 | 2021 |
| Esports as playful consumption experiences: examining the antecedents and consequences of game engagement AZ Abbasi, N Alqahtani, RH Tsiotsou, U Rehman, DH Ting Telematics and Informatics 77, 101937, 2023 | 20 | 2023 |
| Personality differences between videogame vs. non-videogame consumers using the HEXACO model AZ Abbasi, DH Ting, H Hlavacs, B Wilson, U Rehman, A Arsalan Current Psychology, 2020 | 20 | 2020 |
| Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games AZ Abbasi, A Hussain, H Hlavacs, MU Shah, DH Ting, U Rehman International Conference on Human-Computer Interaction, 251-259, 2020 | 15 | 2020 |
| Predicting Video Game Addiction Through the Dimensions of Consumer Video Game Engagement: Quantitative and Cross-sectional Study AZ Abbasi, U Rehman, Z Afaq, MA Rafeh, H Hlavacs, MA Mamun, ... JMIR serious games 9 (4), e30310, 2021 | 14 | 2021 |
| Malay validation of Copenhagen psychosocial work environment questionnaire in context of second generation statistical techniques ASN Isha, MU Javaid, A Zaib Abbasi, S Bano, M Zahid, MA Memon, ... BioMed research international 2020 (1), 7680960, 2020 | 12 | 2020 |
| Comparative evaluation of augmented reality-based assistance for procedural tasks: a simulated control room study U Rehman, S Cao Behaviour & Information Technology 39 (11), 1225-1245, 2020 | 11 | 2020 |
| Using an integrated cognitive architecture to model the effect of environmental complexity on drivers’ situation awareness U Rehman, S Cao, C MacGregor Proceedings of the Human Factors and Ergonomics Society Annual Meeting 63 (1 …, 2019 | 11 | 2019 |
| Investigating male gamers’ behavioral intention to play PUBG: Insights from playful-consumption experiences U Rehman, MU Shah, AZ Abbasi, H Hlavacs, R Iftikhar Frontiers in Psychology, 2022 | 10 | 2022 |
| Do pop-up ads in online videogames influence children’s inspired-to behavior? AZ Abbasi, U Rehman, DH Ting, MA Quraishi Young Consumers 23 (3), 362-381, 2022 | 10 | 2022 |
| Exploring the human factors in moral dilemmas of autonomous vehicles MU Shah, U Rehman, F Iqbal, H Ilahi Personal and Ubiquitous Computing, 2022 | 9 | 2022 |
