| Chinese fashion from Mao to now J Wu Berg Publishers, 2009 | 160 | 2009 |
| Chinese perceptions of western‐branded denim jeans: a Shanghai case study J Wu, M Delong Journal of Fashion Marketing and Management: An International Journal 10 (2 …, 2006 | 133 | 2006 |
| Perception of US branded apparel in Shanghai M Delong, M Bao, J Wu, H Chao, M Li Journal of Fashion Marketing and Management: An International Journal 8 (2 …, 2004 | 130 | 2004 |
| Perceived benefits of retail loyalty programs: Their effects on program loyalty and customer loyalty HY Kim, JY Lee, D Choi, J Wu, KKP Johnson Journal of Relationship Marketing 12 (2), 95-113, 2013 | 124 | 2013 |
| Consumer style inventory and intent to social shop online for apparel using social networking sites JY M. Kang, K KP Johnson, J Wu Journal of fashion marketing and management 18 (3), 301-320, 2014 | 110 | 2014 |
| Older adults’ online shopping continuance intentions: Applying the technology acceptance model and the theory of planned behavior J Wu, S Song International Journal of Human–Computer Interaction 37 (10), 938-948, 2021 | 101 | 2021 |
| Collaborative redesign of used clothes as a sustainable fashion solution and potential business opportunity KA Janigo, J Wu Fashion Practice 7 (1), 75-97, 2015 | 81 | 2015 |
| Fashion product display: An experiment with Mockshop investigating colour, visual texture, and style coordination J Wu, H Won Ju, J Kim, C Damminga, HY Kim, K KP Johnson International Journal of Retail & Distribution Management 41 (10), 765-789, 2013 | 80 | 2013 |
| Redesigning fashion: An analysis and categorization of women’s clothing upcycling behavior KA Janigo, J Wu, M DeLong Fashion Practice 9 (2), 254-279, 2017 | 55 | 2017 |
| Co-design visual merchandising in 3D virtual stores: a facet theory approach J Wu, A Kim, J Koo International Journal of Retail & Distribution Management 43 (6), 538-560, 2015 | 50 | 2015 |
| Co-design communities online: Turning public creativity into wearable and sellable fashions J Wu Fashion Practice 2 (1), 85-104, 2010 | 41 | 2010 |
| Apparel sustainability from a local perspective M DeLong, G Goncu-Berk, E Bye, J Wu Research Journal of Textile and Apparel 17 (1), 59-69, 2013 | 36 | 2013 |
| The effect of lifestyle and shoppable fashion product displays on consumers’ approach and avoidance behavior C Damminga, J Wu, KKP Johnson Journal of Global Fashion Marketing 3 (3), 108-118, 2012 | 36 | 2012 |
| MC 2.0: testing an apparel co-design experience model J Wu, JYM Kang, C Damminga, HY Kim, KKP Johnson Journal of Fashion Marketing and Management 19 (1), 69-86, 2015 | 34 | 2015 |
| The impact of inclusive fashion advertising with plus-size models on female consumers: The mediating role of brand warmth BR Joo, J Wu Journal of Global Fashion Marketing 12 (3), 260-273, 2021 | 31 | 2021 |
| The effects of retail environmental design elements in virtual reality (VR) fashion stores AS Sina, J Wu The International Review of Retail, Distribution and Consumer Research 33 (1 …, 2023 | 25 | 2023 |
| The influence of Chinese dress on Western fashion M Delong, J Wu, M Bao Journal of Fashion Marketing and Management: An International Journal 9 (2 …, 2005 | 25 | 2005 |
| Young adults’ inferences surrounding an alleged sexual assault: Alcohol consumption, gender, dress, and appearance schematicity KKP Johnson, HW Ju, J Wu Clothing and Textiles Research Journal 34 (2), 127-142, 2016 | 24 | 2016 |
| Tactile response and shifting touch preference M Delong, J Wu, J Park Textile 10 (1), 44-59, 2012 | 24 | 2012 |
| May I touch it? M Delong, J Wu, M Bao Textile 5 (1), 34-49, 2007 | 24 | 2007 |
