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Arga Hananto
Arga Hananto
Assistant Professor at Universitas Indonesia, Faculty of Economics and Business
在 ui.ac.id 的电子邮件经过验证
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引用次数
引用次数
年份
Do website quality, fashion consciousness, and sales promotion increase impulse buying behavior of e-commerce buyers?
AT Wiranata, A Hananto
Indonesian Journal of Business and Entrepreneurship (IJBE) 6 (1), 74-74, 2020
1242020
Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?
TL Rizkitysha, A Hananto
Journal of Islamic Marketing 13 (3), 649-670, 2022
872022
A decade of systematic literature review on Airbnb: the sharing economy from a multiple stakeholder perspective
SRH Hati, TE Balqiah, A Hananto, E Yuliati
Heliyon 7 (10), 2021
402021
The role of social media marketing activities on customer equity drivers and customer loyalty
VA Anggraini, A Hananto
AFEBI Management and Business Review 5 (1), 1-15, 2020
252020
The role of value congruity and consumer brand identification toward development of brand commitment and positive word of mouth
Y Larasati, A Hananto
Available at SSRN 2200313, 2012
242012
Application of text mining to extract hotel attributes and construct perceptual map of five star hotels from online review: study of Jakarta and Singapore five-star hotels
A Hananto
ASEAN Marketing Journal 7 (2), 2015
122015
Developing and assessing the reliability and validity of an alternative scale to measure brand equity
A Hananto
Available at SSRN 946303, 2006
112006
Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand …
M Sibarani
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
82015
The uses and gratifications theory, subjective norm, and gender in influencing students’ continuance participation intention in LinkedIn
RB Paftalika, A Hananto
Binus Business Review 9 (3), 207-217, 2018
72018
Country of origin image and brand equity from gender perspective: do they matter?
AV Septyanti, A Hananto
APMBA (Asia Pacific Management and Business Application) 6 (2), 89-106, 2018
52018
Analysis Sentiment of Nestle Bear Brand During The COVID-19 Pandemic on Social Media Twitter
F Kamil, A Hananto
Cakrawala Repositori IMWI 6 (1), 596-619, 2023
22023
Moderating Effects of Socially Responsible Purchase and Disposal in The Relationship of Corporate Social Responsibility with Customer Loyalty at Kedai Kopi Kenangan during …
NI Aditya, A Hananto
ICE-BEES 2021: Proceedings of the 4th International Conference on Economics …, 2022
12022
Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)
T Taryadi, A Hananto
ASEAN Marketing Journal, 2013
12013
How Do Firms Use Social Media: Topic Modeling of Twitter Brand How Do Firms Use Social Media: Topic Modeling of Twitter Brand Posts of Four Indonesian Skincare Brands Posts of …
A Hananto
ASEAN MARKETING JOURNAL 15 (2), 14-42, 2023
2023
HOW DO FIRMS USE SOCIAL MEDIA: TOPIC MODELING OF TWITTER BRAND POSTS OF FOUR INDONESIAN SKINCARE BRANDS.
A Lintang Lestari, A Hananto
ASEAN Marketing Journal 15 (2), 2023
2023
The Adoption Post-Linguistic Style and Persuasive Communication of Capital Market Influencers
A Hananto
Proceedings of 5thInternational Conference of Economic, Business and …, 2022
2022
The Adoption Post-Linguistic Style and Persuasive Communication of Capital Market Influencers
LA Sinaga, A Hananto
Proceedings of International Conference on Economics Business and Government …, 2022
2022
Faktor-Faktor yang Memengaruhi Niat Masyarakat dalam Menggunakan dan Mengadopsi e-Wallet: Studi Kasus Layanan Syariah LinkAja
SM Jannah, A Hananto
Jurnal Manajemen dan Usahawan Indonesia 45 (1), 4, 2022
2022
Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing
A Hananto
The 4th International Conference on Economics, Business and Economic …, 2022
2022
Moderating Effects of Socially Responsible Purchase and Disposal in The Relationship of Corporate Social Responsibility with Customer Loyalty at Kedai Kopi Kenangan during …
A Hananto
The 4th International Conference on Economics, Business and Economic …, 2022
2022
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