Do website quality, fashion consciousness, and sales promotion increase impulse buying behavior of e-commerce buyers? AT Wiranata, A Hananto Indonesian Journal of Business and Entrepreneurship (IJBE) 6 (1), 74-74, 2020 | 124 | 2020 |
Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent? TL Rizkitysha, A Hananto Journal of Islamic Marketing 13 (3), 649-670, 2022 | 87 | 2022 |
A decade of systematic literature review on Airbnb: the sharing economy from a multiple stakeholder perspective SRH Hati, TE Balqiah, A Hananto, E Yuliati Heliyon 7 (10), 2021 | 40 | 2021 |
The role of social media marketing activities on customer equity drivers and customer loyalty VA Anggraini, A Hananto AFEBI Management and Business Review 5 (1), 1-15, 2020 | 25 | 2020 |
The role of value congruity and consumer brand identification toward development of brand commitment and positive word of mouth Y Larasati, A Hananto Available at SSRN 2200313, 2012 | 24 | 2012 |
Application of text mining to extract hotel attributes and construct perceptual map of five star hotels from online review: study of Jakarta and Singapore five-star hotels A Hananto ASEAN Marketing Journal 7 (2), 2015 | 12 | 2015 |
Developing and assessing the reliability and validity of an alternative scale to measure brand equity A Hananto Available at SSRN 946303, 2006 | 11 | 2006 |
Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand … M Sibarani Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015 | 8 | 2015 |
The uses and gratifications theory, subjective norm, and gender in influencing students’ continuance participation intention in LinkedIn RB Paftalika, A Hananto Binus Business Review 9 (3), 207-217, 2018 | 7 | 2018 |
Country of origin image and brand equity from gender perspective: do they matter? AV Septyanti, A Hananto APMBA (Asia Pacific Management and Business Application) 6 (2), 89-106, 2018 | 5 | 2018 |
Analysis Sentiment of Nestle Bear Brand During The COVID-19 Pandemic on Social Media Twitter F Kamil, A Hananto Cakrawala Repositori IMWI 6 (1), 596-619, 2023 | 2 | 2023 |
Moderating Effects of Socially Responsible Purchase and Disposal in The Relationship of Corporate Social Responsibility with Customer Loyalty at Kedai Kopi Kenangan during … NI Aditya, A Hananto ICE-BEES 2021: Proceedings of the 4th International Conference on Economics …, 2022 | 1 | 2022 |
Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia) T Taryadi, A Hananto ASEAN Marketing Journal, 2013 | 1 | 2013 |
How Do Firms Use Social Media: Topic Modeling of Twitter Brand How Do Firms Use Social Media: Topic Modeling of Twitter Brand Posts of Four Indonesian Skincare Brands Posts of … A Hananto ASEAN MARKETING JOURNAL 15 (2), 14-42, 2023 | | 2023 |
HOW DO FIRMS USE SOCIAL MEDIA: TOPIC MODELING OF TWITTER BRAND POSTS OF FOUR INDONESIAN SKINCARE BRANDS. A Lintang Lestari, A Hananto ASEAN Marketing Journal 15 (2), 2023 | | 2023 |
The Adoption Post-Linguistic Style and Persuasive Communication of Capital Market Influencers A Hananto Proceedings of 5thInternational Conference of Economic, Business and …, 2022 | | 2022 |
The Adoption Post-Linguistic Style and Persuasive Communication of Capital Market Influencers LA Sinaga, A Hananto Proceedings of International Conference on Economics Business and Government …, 2022 | | 2022 |
Faktor-Faktor yang Memengaruhi Niat Masyarakat dalam Menggunakan dan Mengadopsi e-Wallet: Studi Kasus Layanan Syariah LinkAja SM Jannah, A Hananto Jurnal Manajemen dan Usahawan Indonesia 45 (1), 4, 2022 | | 2022 |
Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing A Hananto The 4th International Conference on Economics, Business and Economic …, 2022 | | 2022 |
Moderating Effects of Socially Responsible Purchase and Disposal in The Relationship of Corporate Social Responsibility with Customer Loyalty at Kedai Kopi Kenangan during … A Hananto The 4th International Conference on Economics, Business and Economic …, 2022 | | 2022 |