| It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice EL Olson Journal of the Academy of Marketing Science 41, 171-184, 2013 | 459 | 2013 |
| Implementing the lead user method in a high technology firm: A longitudinal study of intentions versus actions EL Olson, G Bakke Journal of Product Innovation Management: an international publication of …, 2001 | 401 | 2001 |
| Does sponsorship work in the same way in different sponsorship contexts? EL Olson European Journal of Marketing 44 (1/2), 180-199, 2010 | 357 | 2010 |
| Explaining and articulating the fit construct in sponsorship EL Olson, HM Thjømøe Journal of advertising 40 (1), 57-70, 2011 | 301 | 2011 |
| Sponsorship effect metric: Assessing the financial value of sponsoring by comparisons to television advertising EL Olson, H Mathias Thjømøe Journal of the Academy of Marketing Science 37, 504-515, 2009 | 211 | 2009 |
| The effects of peripheral exposure to information on brand preference EL Olson, H Mathias Thjømøe European Journal of Marketing 37 (1/2), 243-255, 2003 | 183 | 2003 |
| Decision-making processes surrounding sponsorship activities HM Thjømøe, EL Olson, PS Brønn Journal of Advertising Research 42 (6), 6-15, 2002 | 139 | 2002 |
| Are interactive decision aids better than passive decision aids? A comparison with implications for information providers on the internet EL Olson, RE Widing Journal of Interactive Marketing 16 (2), 22-33, 2002 | 98 | 2002 |
| The rationalization and persistence of organic food beliefs in the face of contrary evidence EL Olson Journal of Cleaner Production 140, 1007-1013, 2017 | 84 | 2017 |
| Perspective: the green innovation value chain: a tool for evaluating the diffusion prospects of green products EL Olson Journal of Product Innovation Management 30 (4), 782-793, 2013 | 75 | 2013 |
| Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis PS Brønn, EL Olson Public Relations Review 25 (3), 351-368, 1999 | 69 | 1999 |
| Green innovation value chain analysis of PV solar power EL Olson Journal of Cleaner Production 64, 73-80, 2014 | 63 | 2014 |
| The implications of platform sharing on brand value EL Olson Journal of Product & Brand Management 17 (4), 244-253, 2008 | 57 | 2008 |
| Supplier inferences to enhance private label perceptions EL Olson Journal of Business Research 65 (1), 100-105, 2012 | 56 | 2012 |
| The relative performance of TV sponsorship versus television spot advertising EL Olson, HM Thjømøe European Journal of Marketing 46 (11/12), 1726-1742, 2012 | 55 | 2012 |
| Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring EL Olson Marketing Letters 29, 115-122, 2018 | 40 | 2018 |
| Lead market learning in the development and diffusion of electric vehicles EL Olson Journal of Cleaner Production 172, 3279-3288, 2018 | 38 | 2018 |
| How magazine articles portrayed advertising from 1900 to 1940 EL Olson Journal of Advertising 24 (3), 41-54, 1995 | 28 | 1995 |
| ‘Sustainable’marketing mixes and the paradoxical consequences of good intentions EL Olson Journal of Business Research 150, 389-398, 2022 | 26 | 2022 |
| “Outing” the supplier: implications for manufacturers and retailers EL Olson Journal of Product & Brand Management 21 (1), 47-52, 2012 | 18 | 2012 |
