| Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers? G De Kerviler, NTM Demoulin, P Zidda Journal of Retailing and Consumer Services 31, 334-344, 2016 | 555 | 2016 |
| A grounded typology of vacation decision-making A Decrop, D Snelders Tourism management 26 (2), 121-132, 2005 | 472 | 2005 |
| On the impact of loyalty cards on store loyalty: Does the customers’ satisfaction with the reward scheme matter? NTM Demoulin, P Zidda Journal of retailing and Consumer Services 15 (5), 386-398, 2008 | 267 | 2008 |
| Drivers of customers’ adoption and adoption timing of a new loyalty card in the grocery retail market NTM Demoulin, P Zidda Journal of Retailing 85 (3), 391-405, 2009 | 241 | 2009 |
| “Couchsurfing has made me a better person and the world a better place”: The transformative power of collaborative tourism experiences A Decrop, G Del Chiappa, J Mallargé, P Zidda Journal of Travel & Tourism Marketing 35 (1), 57-72, 2018 | 171 | 2018 |
| Are loyalty program members really engaged? Measuring customer engagement with loyalty programs V Bruneau, V Swaen, P Zidda Journal of Business Research 91, 144-158, 2018 | 164 | 2018 |
| Behind the Australian wine industry's success: does environment matter? R Jordan, P Zidda, L Lockshin International Journal of Wine Business Research 19 (1), 14-32, 2007 | 92 | 2007 |
| Handbook of the sharing economy RW Belk, GM Eckhardt, F Bardhi Edward Elgar Publishing, 2019 | 72 | 2019 |
| Tatil kararı verme tarzına dayalı bir tipoloji A Decrop, P Zıdda Anatolia: Turizm Araştırmaları Dergisi 19 (1), 84-92, 2008 | 16 | 2008 |
| On the differences between loyalty card adopters and nonadopters. N Demoulin, P Zidda 35th EMAC Conference, 2006 | 15 | 2006 |
| Looking for RULES: Retail units linked-up efficiency standards N Sinigaglia, P Zidda, V Panier, A Bultez Marketing Today and for the 21st Century, 1991-1996, 1995 | 15 | 1995 |
| Channel choice behaviour for different usage situations: the case of the wine product category P Zidda, L Lockshin, S van der Haert Proceedings of the 36th European Marketing Academy (EMAC) Conference, Nantes …, 2009 | 9 | 2009 |
| France-Australie: l'envers du decor R Jordan, P Zidda, L Lockshin Bacchus 2007: Enjeux, stratégies et pratiques dans la filière vitivinicole …, 2007 | 7 | 2007 |
| Les cartes de fidélité fidélisent-elles la clientèle? N Demoulin, P Zidda Reflets et perspectives de la vie économique, 35-41, 2008 | 6 | 2008 |
| Chapitre 2. Typologie des pratiques et profil des consommateurs collaboratifs J Mallargé, P Zidda, A Decrop La consommation collaborative, 55-84, 2017 | 5 | 2017 |
| Enhancing customer participation in loyalty programs V Bruneau, V Swaen, P Zidda European Marketing Academy Conference, 2016 | 4 | 2016 |
| Service failures in the sharing economy: Consumer tolerance towards collaborative service quality J Mallargé, P Zidda, A Decrop Advances in Consumer Research 47, 766-767, 2019 | 3 | 2019 |
| Adoption of proximity m-payment services: Perceived value and experience effect (An Abstract) G de Kerviler, NTM Demoulin, P Zidda Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 3 | 2017 |
| Do customers' perceived benefits with loyalty programmes influence their store loyalty? The case of the hierarchical loyalty programs. Namur: University of Namur NTM Demoulin, P Zidda Actes du 28ème congrès de l’Association Française de Marketing, 1-27, 2012 | 3 | 2012 |
| Adoption of Virtual Agents in Healthcare E-Commerce: A Perceived Value Perspective C Deventer, P Zidda International Conference on Research Challenges in Information Science, 256-271, 2023 | 2 | 2023 |
