| Base of the pyramid producers’ constraints: An integrated review and research agenda A Kumar, R Kumra, R Singh Journal of Business Research 140, 115-129, 2022 | 19 | 2022 |
| Unlocking the potential of knowledge economy for rural resilience: The role of digital platforms N Singh, A Kumar, K Dey Journal of Rural Studies 104, 103164, 2023 | 18 | 2023 |
| Drivers, barriers, and facilitators of entrepreneurship at BoP: review, conceptual framework and research agenda A Kumar, R Kumra, R Singh Journal of Macromarketing 42 (3), 381-413, 2022 | 17 | 2022 |
| Television viewing and conspicuous consumption of households: evidence from India A Kumar, R Kumra Journal of Consumer Marketing 38 (3), 272-281, 2021 | 10 | 2021 |
| Entrepreneurial competencies influence subjective well-being of subsistence entrepreneurs: Examining the mediating role of business performance A Kumar, R Singh, R Gupta, PK Sinha Journal of Small Business Management, 1-30, 2024 | 2 | 2024 |
| The impact of policy changes on the mustard ecosystem: a multi-stakeholder perspective M Ray, A Kumar, SK Srivastava Journal of Agribusiness in Developing and Emerging Economies, 2023 | 2 | 2023 |
| Food Corporation of India: Making Public Procurement More Inclusive and Efficient A Kumar, K Dey, KB Gupta Asian Journal of Management Cases, 09728201231168246, 2023 | 1 | 2023 |
| VALUE PROPOSITIONS UNDERLYING BOP PRODUCERS' ENABLEMENT BY SOCIAL ENTERPRISES: PRACTICE VIEW A Kumar, R Kumra, KR Ranjan 2023 AMA SUMMER ACADEMIC CONFERENCE 34, 1229-1237, 2023 | | 2023 |
| TELEVISION VIEWING AND CONSPICUOUS CONSUMPTION AT THE BASE OF THE PYRAMID: AN EMPIRICAL EXAMINATION A Kumar, R Kumra 2020 AMA Summer Academic Conference, 595, 2020 | | 2020 |
Rajeev KumraIndian Institute of Management-Lucknow在 iiml.ac.in 的电子邮件经过验证
