| Segmenting voters by motivation to use social media and their lifestyle for political engagement V Mochla, G Tsourvakas, I Stoubos Journal of Political Marketing, 1-22, 2023 | 8 | 2023 |
| Quality dimensions of political parties’ website services that satisfy voters in the political marketing V Mochla, G Tsourvakas Journal of Political Marketing 22 (1), 1-13, 2023 | 7 | 2023 |
| Positioning a personal political brand on youtube with points of different visual storytelling V Mochla, G Tsourvakas, M Vlachopoulou Journal of Political Marketing, 1-21, 2023 | 6 | 2023 |
| Factors that affect ethical consumption and eWOM of Millennials and Z generations V Mochla, G Tsourvakas Journal of Contemporary Marketing Science, 2024 | | 2024 |
| Different uses of marketing tools Facebook and Twitter by Greek politicians during elections V Mochla, G Tsourvakas Digital Value Migration in Media, ICT and Cultural Industries, 94-113, 2019 | | 2019 |
| Understanding travelers’ willingness to accept and purchase Artificial Intelligent travel applications using Value-based Adoption theory D Skandali, V Mochla, A Kechagia, L Piha, G Tsourvakas | | |
