Perilaku Konsumen dan Komunikasi Pemasaran ME Sutisna, SE. | 118 | 2002 |
Halal supply chain and halal tourism industry in forming economic growth B Suseno, S Sutisna, S Hidayat, B Basrowi Uncertain Supply Chain Management 11 (4), 1433-1440, 2023 | 32 | 2023 |
Perilaku Konsumen RR Sutisna, SE.ME | 13* | 2001 |
Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern? S Sutisna, T Rustandi International Review of Management and Marketing 13 (3), 9-15, 2023 | 5 | 2023 |
Perilaku Konsumen dan Komunikasi Pemasaran, Bandung: PT M Sutisna Remaja Rusdakarya, 2012 | 5 | 2012 |
Service Quality and Trust as Predictors of Online Purchasing Decisions Mediated by Perceived Risk Sutisna, M Saefullah, Juwita Journal of Consumer Science 8 (2), 187-203, 2023 | 4* | 2023 |
The Role of Dynamic Agility Orchestration Resources as A Model for Sunda Strait Coastal Green Tourism Recovery BD Suseno, S Muhari, S Hidayat 2nd International Interdisciplinary Conference on Environmental Sciences and …, 2023 | 3 | 2023 |
Effect of Service Quality, Online Advertising, and Learning Innovation on Customer Satisfaction Through Brand Image at Course Institutions in Tangerang City R Rudianto, S Sutisna, UW Nuryanto International Journal Of Education, Social Studies, And Management (IJESSM …, 2023 | 3 | 2023 |
Perilaku Konsumen Sebagai Dasar Untuk Merancang Strategi Pemasaran Sutisna, M Susan PENERBIT ANDI OFFSET YOGYAKARTA 1, 464, 2022 | 3 | 2022 |
Ethnocentrism Analysis of Indonesian Consumers based on Demographic Factor S Muhari, UW Nuryanto Budapest International Research and Critics Institute 5 (1), 1442-1455, 2022 | 2 | 2022 |
brand image of domestic products: empirical evidence from Indonesia S Muhari Psychology and Education, 2020 | 2 | 2020 |
Peran Brand Attitude dalam Memediasi Inovasi Produk dan Celebrity Endorser terhadap Minat Beli (Studi pada Produk Bedak Padat Kosmetik Pixy di Kota Cilegon) A Fitriyah, S Sutisna, U Umalihayati Ekonomis: Journal of Economics and Business 8 (2), 1691-1698, 2024 | | 2024 |
Pengaruh Brand Awareness dan Product Design terhadap Buying Decision melalui variabel Purchase Intention pada Produk AQUA Japan di Kota Serang B Bachrudin, S Sutisna, U Umalihayati Ekonomis: Journal of Economics and Business 8 (2), 1680-1690, 2024 | | 2024 |
Peran Brand Reputation dan Hedonic Motive terhadap Buying Decision serta Implikasinya pada Customer Satisfaction Produk Motor Suzuki di Kota Serang S Hidayat, S Sutisna, U Umalihayati Ekonomis: Journal of Economics and Business 8 (2), 1671-1679, 2024 | | 2024 |
ANALISIS BRAND POSITIONING SEPEDA MOTOR HONDA DAN YAMAHA PADA PENGGUNA SEPEDA MOTOR DI PROVINSI BANTEN Sutisna Indonesian Journal of Economy, Business, Entrepreneuship and Finance / 4 (2 …, 2024 | | 2024 |
PERAN KUALITAS PRODUK, CITRA MEREK DAN INOVASI PRODUK DALAM KEPUTUSAN PEMBELIAN BARANG MEWAH: STUDI PADA PENGGUNA I-PHONE DI KOTA TANGERANG S Sutisna, U Herawati, A Bahits Bussman Journal: Indonesian Journal of Business and Management 4 (1), 119-134, 2024 | | 2024 |
LITERASI PINJAMAN ONLINE YANG BIJAK DI DESA GUNUNGSARI KECAMATAN GUNUNG SARI KABUPATEN SERANG S Sutisna, N Rohaeni Jurnal Abdimas Bina Bangsa 5 (1), 221-227, 2024 | | 2024 |
The influence of brand experience and product quality on customer satisfaction and its impact on repurchase interest in Ades mineral water in Cilegon City UU Mukhamad Faizal Syahroni, Sutisna Sutisna SEIKO: Journal of Management Business 6 (2), 544-561, 2023 | | 2023 |
The Role of Digital Personal Selling and Product Innovation with Brand Knowledge as a Mediating Variable in the Decision to Buy a Car from the Honda Brand in Serang City VA Triana, UW Nuryanto, S Sutisna International Journal Of Education, Social Studies, And Management (IJESSM …, 2023 | | 2023 |
Competitive Advantage as Mediator of Good Corporate Governance and Green Corporate Social Responsibility for Stakeholder Satisfaction at Subholding of Pertamina Hulu Energi … UWN Sukma Indrakusumah, Sutisna International Journal of Research and Review 10 (3), 168-172, 2023 | | 2023 |