Byron Sharp 个人学术档案 - 学术资源搜索

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	总计	2019 年至今
引用	8927	3350
h 指数	38	23
i10 指数	81	54

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Jenni RomaniukEhrenberg-Bass Institute, University of South Australia在 MarketingScience.info 的电子邮件经过验证
John DawesEhrenberg-Bass Institute, UniSA Business在 marketingscience.info 的电子邮件经过验证
Malcolm WrightProfessor of Marketing, Massey University在 massey.ac.nz 的电子邮件经过验证
Anne SharpUniversity of South Australia在 marketingscience.info 的电子邮件经过验证
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South Australia在 marketingscience.info 的电子邮件经过验证
Emma K. MacdonaldProfessor, Strathclyde Business School, University of Strathclyde, Scotland, UK在 strath.ac.uk 的电子邮件经过验证
Professor Karen Nelson-FieldUniversity of Adelaide在 amplifiedintelligence.com.au 的电子邮件经过验证
Virginia BealEhrenberg-Bass Institute在 marketingscience.info 的电子邮件经过验证
Carl DriesenerUniversity of South Australia在 unisa.edu.au 的电子邮件经过验证
Andrew S C EhrenbergEhrenberg-Bass Institute, University of South Australia在 marketingscience.info 的电子邮件经过验证
Nicole HartnettUniversity of South Australia在 marketingscience.info 的电子邮件经过验证
Nick DanenbergEhrenberg-Bass Institute for Marketing Science, University of South Australia在 marketingscience.info 的电子邮件经过验证
Philip SternEhrenberg-Bass Institute for Marketing Science, UNiSA and University of Exeter在 exeter.ac.uk 的电子邮件经过验证
Magda Nenycz-ThielProfessor of Marketing, University of South Australia在 unisa.edu.au 的电子邮件经过验证
Gerald GoodhardtEmeritus Professor, City University在 goodhardt.com 的电子邮件经过验证
Luke GreenacreLecturer in Marketing, Monash University在 monash.edu 的电子邮件经过验证
Giang TrinhEhrenberg-Bass Institute University of South Australia在 marketingscience.info 的电子邮件经过验证
Cathy NguyenLecturer / Researcher, Ehrenberg-Bass Institute, University of South Australia在 marketingscience.info 的电子邮件经过验证
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith University在 griffith.edu.au 的电子邮件经过验证
Sandra LuxtonAssociate Professor在 swin.edu.au 的电子邮件经过验证

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Byron Sharp

Professor of Marketing Science, Ehrenberg-Bass Institute, University of South Australia

在 unisa.edu.au 的电子邮件经过验证 - 首页

Marketing Consumer Behaviour Advertising


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Loyalty programs and their impact on repeat-purchase loyalty patterns B Sharp, A Sharp International Journal of Research in Marketing 14 (5), 473-486, 1997	1534	1997
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product::: A Replication EK Macdonald, BM Sharp Journal of Business Research 48 (1), 5-15, 2000	1348	2000
How brands grow: What marketers don't know B Sharp Oxford: Oxford University Press, 2010	655*	2010
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness E Macdonald, B Sharp Marketing bulletin 14 (2), 1-15, 2003	427	2003
Conceptualizing and measuring brand salience J Romaniuk, B Sharp Marketing Theory 4 (4), 327-342, 2004	364	2004
Measuring brand perceptions: Testing quantity and quality J Romaniuk, B Sharp Journal of targeting, measurement and analysis for marketing 11, 218-229, 2003	283	2003
What is differentiation and how does it work? B Sharp, J Dawes Journal of Marketing Management 17 (7-8), 739-759, 2001	278	2001
Brand equity and market-based assets of professional service firms B Sharp Journal of Professional Services Marketing 13 (1), 3-13, 1996	244	1996
Purchase loyalty is polarised into either repertoire or subscription patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002	223	2002
What's not to “like?”: can a facebook fan base give a brand the advertising reach it needs? K Nelson-Field, E Riebe, B Sharp Journal of Advertising Research 52 (2), 262-269, 2012	192	2012
Evidence concerning the importance of perceived brand differentiation J Romaniuk, B Sharp, A Ehrenberg Australasian Marketing Journal (AMJ) 15 (2), 42-54, 2007	163	2007
How brands grow. Part 2: Including emerging markets, services and durables, new brands and luxury brands J Romaniuk, B Sharp Oxford University Press, 2016	153	2016
Marketing orientation: more than just customer focus B Sharp International Journal of Wine Marketing 3 (1), 20-25, 1991	143	1991
Brand and advertising awareness: a replication and extension of a known empirical generalisation J Romaniuk, B Sharp, S Paech, C Driesener Australasian marketing journal 12 (3), 70-80, 2004	134	2004
Marketing: theory, evidence, practice B Sharp (No Title), 2013	133	2013
Managing brand extension BM Sharp Journal of Consumer Marketing 10 (3), 11-17, 1993	129	1993
Brand salience and customer defection in subscription markets J Romaniuk, B Sharp Journal of Marketing Management, 19 1 (2), 25-44, 2003	114	2003
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data M Wright, A Sharp, B Sharp International Journal of Research in Marketing 19 (1), 81-90, 2002	101	2002
Managers’ knowledge of marketing principles: The case of new product development S Cierpicki, M Wright, B Sharp Journal of Empirical Generalisations in Marketing Science 5 (6), 2000	95	2000
Competitive marketing strategy: Porter revisited B Sharp Marketing Intelligence & Planning 9 (1), 4-10, 1991	86	1991

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