A history of content marketing F Beard, B Petrotta, L Dischner Journal of Historical Research in Marketing 13 (2), 139-158, 2021 | 26 | 2021 |
Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity F Beard, B Petrotta Journal of Historical Research in Marketing 13 (1), 1-17, 2021 | 3 | 2021 |
A Shaky Bet: legalized sports betting in the United States BA Petrotta, J McGuire Journal of Sports Media 16 (1), 99-121, 2021 | 3 | 2021 |
Gambling-like digital assets and gambling severity: a correlational study with US sports bettors consuming cryptocurrencies, NFTs, and fan tokens H Lopez-Gonzalez, B Petrotta International Gambling Studies 24 (2), 341-356, 2024 | 2 | 2024 |
From prohibition to promotion: Framing and sourcing the legalization of sports betting in the US BA Petrotta Communication & Sport, 21674795231193132, 2023 | 2 | 2023 |
Displaced and Diminished: How the Placemaking Value of “Being there” Influences Play-By-Play Broadcasters’ Professional Identity BA Petrotta, TR Bell, L Meeks Communication & Sport, 21674795241279588, 2024 | | 2024 |
“Perjurers, Rapists, and Zealots are Ending Abortion”: Sports Journalists’ Symbolic Annihilation of Women Athletes on Social Media During the National Loss of Abortion Rights KS Boling, J Walsh, B Petrotta, J Stamm Communication & Sport, 21674795241261329, 2024 | | 2024 |
Framing a vice: how America learned to stop worrying and love sports betting B Petrotta | | 2021 |