| Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals ES Rhee, WS Jung Journal of Marketing Communications 25 (6), 571-585, 2019 | 95 | 2019 |
| The effects of attractiveness and source expertise on online health sites WS Jung, MY Chung, ES Rhee Health communication 33 (8), 962-971, 2018 | 25 | 2018 |
| Characterising social structural and linguistic behaviours of subgroup interactions: a case of online health communities for postpartum depression on Facebook J Pak, HS Kim, ES Rhee International Journal of Web Based Communities 16 (3), 225-248, 2020 | 5 | 2020 |
| Barometer for beauty: How cosmetic surgery websites define and visualize “What Is Beautiful” JR Goodman, ES Rhee Visual Communication Quarterly 21 (1), 25-39, 2014 | 5 | 2014 |
| Is it reciprocating or self-serving?: Understanding coping strategies for postpartum depression in an online community for Korean mothers HS Kim, MY Chung, ES Rhee, Y Kim Health Care for Women International 43 (12), 1464-1481, 2022 | 4 | 2022 |
| The influence of message framing and message familiarity on direct-to-consumer (DTC) antidepressant advertising WS Jung, ES Rhee, J Kim Journal of Communication in Healthcare 5 (1), 23-31, 2012 | 3 | 2012 |
| Understanding the Dynamics of Online Social Support Among Postpartum Mothers in Online Communities ES Rhee, HS Kim Maternal and Child Health Journal 27 (4), 690-697, 2023 | 1 | 2023 |
| Window Dressing Effects of Online Information: A Content-Analysis of the Post-Purchase Reviews on Amazon. com WS Jung, ES Rhee International Journal of Business and Administrative Studies 5 (6), 312, 2019 | 1 | 2019 |
| Defining the prototype: Analysis of luxury brand advertising message and creative strategy ES Rhee University of Florida, 2011 | 1 | 2011 |
| “There must be something good”: Fair balance and ad appeal of marijuana brands’ website S Rhee, W Jung International Journal of Drug Policy 119, 104116, 2023 | | 2023 |
| A QUALITATIVE CONTENT ANALYSIS OF GENDER ROLE PORTRAYALS IN PREGNANCY MAGAZINE ADVERTISEMENTS ES Rhee, M Kang, JR Goodman American Academy of Advertising. Conference. Proceedings (Online), 95, 2010 | | 2010 |
