Co-creating value for luxury brands C Tynan, S McKechnie, C Chhuon Journal of business research 63 (11), 1156-1163, 2010 | 1405 | 2010 |
Experience Marketing: a review and reassessment C Tynan, S McKechnie Journal of Marketing Management 25 (5-6), 501-517, 2009 | 824 | 2009 |
Relationship marketing in consumer markets–rhetoric or reality? L O’Malley, C Tynan European Journal of marketing 34 (7), 797-815, 2000 | 570 | 2000 |
Market segmentation AC Tynan, J Drayton Journal of Marketing Management 2 (3), 301-335, 1987 | 366 | 1987 |
Interpreting value in the customer service experience using customer-dominant logic C Tynan, S McKechnie, S Hartley Journal of marketing management 30 (9-10), 1058-1081, 2014 | 191 | 2014 |
Electronic trading, interorganizational systems and the nature of buyer-seller relationships: The need for a network perspective C Cunningham, C Tynan International Journal of Information Management 13 (1), 3-28, 1993 | 190 | 1993 |
The utility of the relationship metaphor in consumer markets: a critical evaluation L O'malley, C Tynan Journal of Marketing Management 15 (7), 587-602, 1999 | 182 | 1999 |
A review of the marriage analogy in relationship marketing C Tynan Journal of marketing Management 13 (7), 695-703, 1997 | 167 | 1997 |
Conducting focus groups—a guide for first‐time users AC Tynan, JL Drayton Marketing Intelligence & Planning 6 (1), 5-9, 1988 | 144 | 1988 |
Service performance gap: re-evaluation and redevelopment P Chenet, C Tynan, A Money Journal of Business Research 46 (2), 133-147, 1999 | 139 | 1999 |
Tourists’ emotions as a resource for customer value creation, cocreation, and destruction: A customer-grounded understanding S Malone, S McKechnie, C Tynan Journal of Travel Research 57 (7), 843-855, 2018 | 128 | 2018 |
The service performance gap: testing the redeveloped causal model P Chenet, C Tynan, A Money European Journal of Marketing 34 (3/4), 472-495, 2000 | 122 | 2000 |
Social meanings in Christmas consumption: an exploratory study of UK celebrants consumption rituals S McKechnie, C Tynan Journal of Consumer Behaviour 5 (2), 130-144, 2006 | 116 | 2006 |
Beyond sophistication: Dimensions of advertising literacy S O'Donohoe, C Tynan International Journal of Advertising 17 (4), 467-482, 1998 | 113 | 1998 |
A Reappraisal of the Relationship Marketing Constructs of Commitment and Trust L O’Malley, AC Tynan New and Evolving Paradigms: The Emerging Future of Marketing, American …, 1997 | 110 | 1997 |
Self-gift giving: Understanding consumers and exploring brand messages MT Heath, C Tynan, CT Ennew Journal of Marketing Communications 17 (2), 127-144, 2011 | 92 | 2011 |
The scope for market segmentation within the charity market: an empirical analysis BB Schlegelmilch, AC Tynan Managerial and Decision Economics 10 (2), 127-134, 1989 | 76 | 1989 |
Seeking sustainable futures in marketing and consumer research I Davies, CJ Oates, C Tynan, M Carrigan, K Casey, T Heath, ... European journal of marketing 54 (11), 2911-2939, 2020 | 71 | 2020 |
Relationship Marketing L O’Malley, AC Tynan The Marketing Book, 6th Edition, Baker, M. J. and Hart, S. (Eds.) ., 33-55, 2008 | 69 | 2008 |
Self-gift giving in China and the UK: Collectivist versus individualist orientations C Tynan, TP Heath, C Ennew, Wang, F., & Sun, L. Journal of Marketing Management 26 (11-12), 1112-1128, 2010 | 60 | 2010 |