关注
Anand Jhawar
Anand Jhawar
Assistant Professor-Institute of Management Technology Ghaziabad, Ph.D.- Marketing (XLRI Jamshedpur)
在 imt.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
The emergence of virtual influencers: a shift in the influencer marketing paradigm
A Jhawar, P Kumar, S Varshney
Young Consumers 24 (4), 468-484, 2023
372023
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective
A Jhawar, P Kumar, D Israel
Journal of Vacation Marketing, 2023
92023
Sponsorship Disclosure on social media: literature review and future research agenda
A Jhawar, S Varshney, P Kumar
Management Review Quarterly, 2023
92023
Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective
A Jhawar, D Israel, P Kumar
Journal of Global Scholars of Marketing Science 33 (4), 602-625, 2023
52023
The grey side of influencer marketing: Content, contexts, and consequences
A Jhawar, S Varshney, P Kumar
Journal of Consumer Behaviour, 1-27, 2024
12024
MARKET SIZE OF MEDICAL REFRIGERATORS & FREEZERS IN EAST INDIA AND COMPERATIVE ANALYSIS OF EXISTING BRANDS WITH BLUESTAR
A Jhawar
IIM Raipur, 2017
2017
系统目前无法执行此操作，请稍后再试。
文章 1–6