| Research on data mining models for the internet of things S Bin, L Yuan, W Xiaoyi 2010 International Conference on Image Analysis and Signal Processing, 127-132, 2010 | 215 | 2010 |
| Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness C Li, X Luo, C Zhang, X Wang Marketing Science 36 (5), 762-779, 2017 | 134 | 2017 |
| Event-related potential P2 correlates of implicit aesthetic experience X Wang, Y Huang, Q Ma, N Li Neuroreport 23 (14), 862-866, 2012 | 96 | 2012 |
| Evaluating the readiness of government portal websites in China to adopt contemporary public administration principles L Yuan, C Xi, W Xiaoyi Government Information Quarterly 29 (3), 403-412, 2012 | 81 | 2012 |
| Using support vector machine on EEG for advertisement impact assessment Z Wei, C Wu, X Wang, A Supratak, P Wang, Y Guo Frontiers in neuroscience 12, 76, 2018 | 80 | 2018 |
| Event-related potential N270 correlates of brand extension Q Ma, X Wang, S Dai, L Shu Neuroreport 18 (10), 1031-1034, 2007 | 73 | 2007 |
| Personalized mobile targeting with user engagement stages: Combining a structural hidden markov model and field experiment Y Zhang, B Li, X Luo, X Wang Information Systems Research 30 (3), 787-804, 2019 | 67 | 2019 |
| The neural and psychological basis of herding in purchasing books online: An event-related potential study M Chen, Q Ma, M Li, S Dai, X Wang, L Shu Cyberpsychology, Behavior, and Social Networking 13 (3), 321-328, 2010 | 66 | 2010 |
| N400 as an index of uncontrolled categorization processing in brand extension X Wang, Q Ma, C Wang Neuroscience letters 525 (1), 76-81, 2012 | 64 | 2012 |
| Cognitive and emotional conflicts of counter-conformity choice in purchasing books online: an event-related potentials study M Chen, Q Ma, M Li, H Lai, X Wang, L Shu Biological Psychology 85 (3), 437-445, 2010 | 52 | 2010 |
| 非常规突发事件中影响当事人状态的要素分析与数理描述 马庆国， 王小毅 管理工程学报 23 (3), 126-130, 2009 | 46 | 2009 |
| 认知神经科学, 神经经济学与神经管理学 马庆国， 王小毅 管理世界, 139-149, 2006 | 46 | 2006 |
| Targeted promotions on an e-book platform: Crowding out, heterogeneity, and opportunity costs N Fong, Y Zhang, X Luo, X Wang Journal of Marketing Research 56 (2), 310-323, 2019 | 41 | 2019 |
| Two-stage categorization in brand extension evaluation: electrophysiological time course evidence Q Ma, C Wang, X Wang PloS one 9 (12), e114150, 2014 | 39 | 2014 |
| 区域软实力及其综合评价体系研究 周晓宏， 王小毅， 谢荷锋 技术经济 26 (6), 58-60, 2007 | 35 | 2007 |
| Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: An ERP study M Zubair, S Iqbal, SM Usman, M Awais, R Wang, X Wang Scientific reports 10 (1), 18304, 2020 | 33 | 2020 |
| 从神经经济学和神经营销学到神经管理学 马庆国， 王小毅 管理工程学报 20 (3), 129-132, 2006 | 33 | 2006 |
| 网瘾概念的定义研究 马庆国， 戴珅懿， 王小毅 管理工程学报 20 (2), 151-154, 2006 | 32 | 2006 |
| Attentional and emotional brain response to message framing in context of green marketing M Zubair, X Wang, S Iqbal, M Awais, R Wang Heliyon 6 (9), 2020 | 31 | 2020 |
| Logo effects on brand extension evaluations from the electrophysiological perspective Q Shang, G Pei, S Dai, X Wang Frontiers in neuroscience 11, 113, 2017 | 27 | 2017 |
