| Applying implicit association test techniques and facial expression analyses in the comparative evaluation of website user experience M Mauri, G Rancati, A Gaggioli, G Riva Frontiers in psychology 12, 674159, 2021 | 23 | 2021 |
| Neurophysiological responses to robot–human interactions in retail stores G Rancati, I Maggioni Journal of Services Marketing 37 (3), 261-275, 2023 | 16 | 2023 |
| Comparing the effects of immersive and non-immersive real estate experience on behavioral intentions M Mauri, G Rancati, G Riva, A Gaggioli Computers in Human Behavior 150, 107996, 2024 | 10 | 2024 |
| Customer experience in coffee stores: A multidisciplinary Neuromarketing approach G Rancati, TTT Nguyen, D Fowler, M Mauri, CD Schultz Journal of Consumer Behaviour 23 (1), 243-259, 2024 | 4 | 2024 |
| The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: An Abstract G Rancati, I Maggioni Academy of Marketing Science Annual Conference-World Marketing Congress, 185-186, 2021 | | 2021 |
| Brand Building Behaviors in Premium and Luxury Retail Store: Sale Assistant Physiological Responses to Experiences during the Selling Ceremony G Rancati | | 2019 |
| Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach G Rancati, S Bartolotta, M Mauri, CD Schultz, A Chirico, A Gaggioli | | |
| The Relevance of Intelligent Automation in Contemporary Business Context G Rancati, N Tyagi, A Firdous Tahir Ahmad Wani, 3, 0 | | |
Maurizio MauriUniversità Cattolica del Sacro Cuore di Milano在 unicatt.it 的电子邮件经过验证
