| Using big data from customer relationship management information systems to determine the client profile in the hotel sector P Talón-Ballestero, L González-Serrano, C Soguero-Ruiz, ... Tourism Management 68, 187-197, 2018 | 214 | 2018 |
| Gender differences in the hospitality industry: A job quality index R Santero-Sanchez, M Segovia-Pérez, B Castro-Nuñez, ... Tourism Management 51, 234-246, 2015 | 213 | 2015 |
| Dirección hotelera: operaciones y procesos L González, P Talón Editorial Síntesis, 2002 | 87 | 2002 |
| An empirical analysis of the effectiveness of hotel Revenue Management in five-star hotels in Barcelona, Spain A Rodríguez-Algeciras, P Talon-Ballestero Journal of Hospitality and tourism Management 32, 24-34, 2017 | 46 | 2017 |
| Emprendimiento de la mujer en el ámbito rural: el turismo como motor de desarrollo PT Ballestero, PA Romero, LG Serrano Esic market 45 (149), 579-604, 2014 | 35 | 2014 |
| A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description L González-Serrano, P Talón-Ballestero, S Muñoz-Romero, ... Applied Sciences 11 (1), 256, 2020 | 29 | 2020 |
| A model for evaluating revenue management implementation (MERMI) in the hotel industry P Talón-Ballestero, L González-Serrano, C Figueroa-Domecq Journal of Revenue and Pricing Management 13, 309-321, 2014 | 27 | 2014 |
| Yield Revenue Management en el sector hotelero PT Ballestero Delta Publicaciones, 2012 | 25 | 2012 |
| Women and the glass ceiling in the community of Madrid hotel industry L González-Serrano, T Villacé-Molinero, P Talón-Ballestero, ... International Journal of Human Resources Development and Management 18 (1-2 …, 2018 | 24 | 2018 |
| Dirección hotelera L González, F Talón Madrid, Síntesis, 2003 | 24 | 2003 |
| The wheel of dynamic pricing: Towards open pricing and one to one pricing in hotel revenue management P Talón-Ballestero, M Nieto-García, L González-Serrano International journal of hospitality management 102, 103184, 2022 | 23 | 2022 |
| Estudio de las políticas de calidad aplicadas al sector turismo: Un análisis de las mejores prácticas en España y México JMR Antón, MMA Almeida, LR Andrada, CE Alberdi, JIM Castilla, ... Visión libros, 2009 | 23 | 2009 |
| Entropic statistical description of big data quality in hotel customer relationship management L González-Serrano, P Talón-Ballestero, S Muñoz-Romero, ... Entropy 21 (4), 419, 2019 | 21 | 2019 |
| Determinants of successful revenue management P Abad, C De la Fuente-Cabrero, L González-Serrano, P Talón-Ballestero Tourism Review 74 (3), 666-678, 2019 | 20 | 2019 |
| Mujer y techo de cristal en el sector turístico M Segovia Pérez, C Figueroa Domecq, P Talón Ballestero, ... Madrid: Estudios e Investigaciones del Instituto de la Mujer y para la …, 2013 | 19 | 2013 |
| Future trends in revenue management P Talon-Ballestero, L González-Serrano Journal of Revenue and Pricing Management 12, 289-291, 2013 | 15 | 2013 |
| Yield revenue management in the hotel sector: An empirical analysis of its application and results in Madrid, Spain P Talon-Ballestero, L González-Serrano Quantitative methods in tourism economics, 213-231, 2012 | 14 | 2012 |
| Communication for destinations’ image in crises and disasters: A review and future research agenda MDP Pascual-Fraile, P Talon-Ballestero, T Villace-Molinero, ... Tourism Review, 2022 | 13 | 2022 |
| Revenue management and E-tourism: The past, present, and future L González-Serrano, P Talón-Ballestero Handbook of e-Tourism, 1261-1288, 2022 | 12 | 2022 |
| La perspectiva de género y el uso de Internet en la comercialización turística CF Domecq, MS Pérez, PT Ballestero Turitec 2010: VIII Congreso Nacional Turismo y Tecnologías de la Información …, 2010 | 12 | 2010 |
Lydia González-SerranoUniversidad Rey Juan Carlos, Spain在 urjc.es 的电子邮件经过验证
