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Vivian D. Feliberty Lugo
Vivian D. Feliberty Lugo
其他姓名V Feliberty-Lugo, VF Lugo
Universidad Ana G. Méndez
在 uagm.edu 的电子邮件经过验证 - 首页
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Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
JAF Ortiz, M De Los M. Santos Corrada, E Lopez, V Dones, VF Lugo
Journal of Brand Management 30 (6), 535-549, 2023
122023
Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention
JA Flecha-Ortiz, V Feliberty-Lugo, M Santos-Corrada, E Lopez, V Dones
Journal of Interactive Advertising 23 (2), 114-127, 2023
92023
Análisis comparativo de la competitividad global de las industrias turísticas de Puerto Rico y República Dominicana
S Castro-Gonzáles, V Feliberty-Lugo
Fórum Empresarial 23 (2), 31-56, 2018
42018
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