| The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty A Chaudhuri, MB Holbrook Journal of marketing 65 (2), 81-93, 2001 | 12120 | 2001 |
| Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect A Chaudhuri, MB Holbrook Journal of Brand Management 10, 33-58, 2002 | 812 | 2002 |
| Emotion and reason in consumer behavior A Chaudhuri Routledge, 2006 | 467 | 2006 |
| Does brand loyalty mediate brand equity outcomes? A Chaudhuri Journal of Marketing Theory and Practice 7 (2), 136-146, 1999 | 466 | 1999 |
| How brand reputation affects the advertising-brand equity link A Chaudhuri Journal of advertising research 42 (3), 33-43, 2002 | 407 | 2002 |
| A macro analysis of the relationship of product involvement and information search: the role of risk A Chaudhuri Journal of marketing theory and practice 8 (1), 1-15, 2000 | 331 | 2000 |
| Brand equity or double jeopardy? A Chaudhuri Journal of product & brand management 4 (1), 26-32, 1995 | 312 | 1995 |
| Consumption emotion and perceived risk: A macro-analytic approach A Chaudhuri Journal of Business Research 39 (2), 81-92, 1997 | 305 | 1997 |
| Product class effects on perceived risk: The role of emotion A Chaudhuri International journal of research in marketing 15 (2), 157-168, 1998 | 262 | 1998 |
| Consequences of value in retail markets A Chaudhuri, M Ligas Journal of retailing 85 (3), 406-419, 2009 | 219 | 2009 |
| Emotion and reason in persuasion: Applying the ARI model and the CASC Scale R Buck, E Anderson, A Chaudhuri, I Ray Journal of Business Research 57 (6), 647-656, 2004 | 180 | 2004 |
| A study of emotion and reason in products and services A Chaudhuri Journal of Consumer Behaviour: An International Research Review 1 (3), 267-279, 2002 | 143 | 2002 |
| Media differences in rational and emotional responses to advertising A Chaudhuri, R Buck Journal of Broadcasting & Electronic Media 39 (1), 109-125, 1995 | 138 | 1995 |
| Affect, reason, and persuasion: Advertising strategies that predict affective and analytic-cognitive responses A Chaudhuri, R Buck Human Communication Research 21 (3), 422-441, 1995 | 127 | 1995 |
| Are trusted brands important? SC Chatterjee, A Chaudhuri Marketing Management Journal 15 (1), 2005 | 110 | 2005 |
| Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation A Chaudhuri, K Aboulnasr, M Ligas Journal of Marketing Theory and Practice 18 (4), 339-359, 2010 | 103 | 2010 |
| The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price M Ligas, A Chaudhuri Journal of Retailing and Consumer Services 19 (2), 249-258, 2012 | 96 | 2012 |
| Conceptualizing and Operationalizing Affect, Reason, and Involvement in Persuasion: The ARI Model and the CASC Scale. R Buck, A Chaudhuri, M Georgson, S Kowta Advances in Consumer Research 22 (1), 1995 | 62 | 1995 |
| The Relationship of Brand Attitudes and Brand Performance: The Role of Brand Loyalty. A Chaudhuri Journal of Marketing Management (10711988) 9 (3), 1999 | 56 | 1999 |
| The diffusion of an innovation in Indonesia A Chaudhuri Journal of Product & Brand Management 3 (3), 19-26, 1994 | 53 | 1994 |
