The effect of in-store travel distance on unplanned spending: Applications to mobile promotion strategies SK Hui, JJ Inman, Y Huang, J Suher Journal of Marketing 77 (2), 1-16, 2013 | 479 | 2013 |
Deconstructing the “first moment of truth”: Understanding unplanned consideration and purchase conversion using in-store video tracking SK Hui, Y Huang, J Suher, JJ Inman Journal of Marketing Research 50 (4), 445-462, 2013 | 180 | 2013 |
Eating healthy or feeling empty? How the “healthy= less filling” intuition influences satiety J Suher, R Raghunathan, WD Hoyer Journal of the Association for Consumer Research 1 (1), 26-40, 2016 | 96 | 2016 |
The power of atlas: Why in-store shopping behavior matters J Suher, H Sorensen Journal of Advertising Research 50 (1), 21-29, 2010 | 52 | 2010 |
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods J Suher, C Szocs, K van Ittersum Journal of the Academy of Marketing Science 49 (5), 903-924, 2021 | 30 | 2021 |
The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations J Suher, WD Hoyer Journal of Marketing Research 57 (3), 548-564, 2020 | 30 | 2020 |
Planning for multiple shopping goals in the marketplace J Suher, S Huang, L Lee Journal of Consumer Psychology 29 (4), 642-651, 2019 | 20 | 2019 |
The effect of in-store travel distance on unplanned purchase with applications to store layout and mobile shopping apps Y Huang, SK Hui, JJ Inman, JA Suher Advances in Consumer Research 36, 23-24, 2011 | 14 | 2011 |
Capturing the “first moment of truth”: Understanding point-of-purchase drivers of unplanned consideration and purchase Y Huang, S Hui, J Inman, J Suher JMR, Journal of Marketing Research, 2012 | 9 | 2012 |
The influence of visual aesthetics on food choice: The moderating effect of food processing J Suher, C Szocs, K van Ittersum ACR North American Advances, 2017 | 5 | 2017 |
Capturing the'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking Y Huang, SK Hui, J Inman, J Suher Available at SSRN 2009322, 2012 | 4 | 2012 |
Estimating the effect of in-store travel distance on unplanned spending: Applications to store layout and mobile promotion strategies SK Hui, JJ Inman, Y Huang, JA Suher working paper, 2012 | 3 | 2012 |
Shop Different: Impulsivity, Sequential Decision Making, and Motivations For Unplanned Purchases J Suher, W Hoyer ACR North American Advances, 2015 | 2 | 2015 |
The Unhealthy= Filling Intuition R Raghunathan, J Suher ACR North American Advances, 2012 | 2 | 2012 |
Forecasting Event Ticket Slaes J Suher Wharton Research Scholars 49, 2008 | 2 | 2008 |
Health or Taxes: Which Is More Effective at Reducing Consumption of Sugar-Sweetened Beverages? ML Morrow, J Suher, A West Advances in Taxation, 145-195, 2023 | 1 | 2023 |
The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making J Suher, W Hutchinson ACR North American Advances, 2014 | 1 | 2014 |
Windows to the sale: mobile eye-tracking and in-store decision making J Suher, J Hutchinson, H Sorensen ACR North American Advances, 2013 | 1 | 2013 |
A Complete Consumer Journey: Tracking Motivation in the Marketplace J Suher, S Huang, L Lee ACR North American Advances, 2018 | | 2018 |
Shop different: consumers' motivations for unplanned purchases JA Suher | | 2016 |