| Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation F Quoquab, NZ Mohamed Sadom, J Mohammad Journal of Islamic Marketing 11 (6), 1367-1387, 2020 | 108 | 2020 |
| Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement J Mohammad, F Quoquab, NZ Mohamed Sadom Journal of Fashion Marketing and Management: An International Journal 25 (3 …, 2021 | 97 | 2021 |
| “Waste not, want not”: fostering frugality amongst Muslim tourists in the Malaysian hotel industry NZ Bt Mohamed Sadom, F Quoquab, J Mohammad Journal of Islamic Marketing 13 (8), 1656-1684, 2022 | 22 | 2022 |
| Less is more: the role of frugality in the Malaysian hotel industry NZ Mohamed Sadom, F Quoquab, J Mohammad, N Hussin International Journal of Tourism Cities 8 (1), 260-285, 2022 | 21 | 2022 |
| The Palgrave handbook of corporate social responsibility D Crowther, S Seifi Palgrave Macmillan, 2021 | 16 | 2021 |
| Sustainable Marketing F Quoquab, NZ Mohamed Sadom, J Mohammad The Palgrave Handbook of Corporate Social Responsibility, 1-24, 2020 | 9 | 2020 |
| Sustainable marketing F Quoquab, NZ Mohamed Sadom, J Mohammad The Palgrave Handbook of Corporate Social Responsibility, 1269-1292, 2021 | 6 | 2021 |
| The relationship between social media marketing, trust, reputation and purchase intention: empirical evidence from fast-food industry NZ Mohamed Sadom, SH Mat Yusoff, S Mohd Sauh Journal of International Food & Agribusiness Marketing, 1-29, 2023 | 4 | 2023 |
| In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives NZM Sadom, F Quoquab, J Mohammad Consumer Behavior in Tourism and Hospitality 17 (3), 264-281, 2022 | 4 | 2022 |
| The influence of leadership skills on organizational management: a conceptual review L Yi, N Zulaikha International Journal of Behavioral Analytics, 2022 | 4 | 2022 |
| What Drives Consumers’ Booking Intention of E-Hailing Services in Malaysia? NZM Sadom, SHM Yusoff, SG Nair, ZN Khairuddin International Journal of Innovation and Business Strategy (IJIBS) 17 (2), 1-14, 2022 | 3 | 2022 |
| In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives NZ Mohamed Sadom, F Quoquab, J Mohammad Consumer Behavior in Tourism and Hospitality 17 (3), 264-281, 2022 | 3 | 2022 |
| Umrah, the Spiritual Journey of a Lifetime: A Bibliometric Analysis using VosViewer NZM Sa’dom, SHM Yusoff, SAFM Sa’dom International Journal of Innovation and Business Strategy (IJIBS) 18 (1), 37-49, 2023 | 2 | 2023 |
| Online Teaching vs Face to Face (F2F)—Insight from Lecturers and Students of Manipal International University SG Nair, NZM Sa’dom International Journal of Academic Research in Progressive Education and …, 2022 | 2 | 2022 |
| Unveiling the landscape of social media marketing in social science studies: A bibliometric analysis using VosViewer and Biblioshiny NURZM SADOM, SHM Yusoff International Journal of Innovation and Business Strategy (IJIBS) 18 (2), 91-108, 2023 | 1 | 2023 |
| Learn from anywhere, anytime: Factors Influencing the adoption of E-learning System in Malaysian private university K Sundresan, VC Nyen, NZM Sa’dom, SHM Yusoff International Journal of Innovation and Business Strategy (IJIBS) 18 (1), 26-36, 2023 | 1 | 2023 |
| The Influence of Leadership in Academia on The Standard of Teaching in Malaysian Private Universities SG Nair, NZM Sa’dom, SHM Yusoff, R Altounjy Journal of Academic Research in Progressive Education and Development 12 (2 …, 2023 | 1 | 2023 |
| May I have your order please? The effect of publicity, trust and reputation on purchase intention of the fast-food products NZM Sadom International Journal of Innovation and Business Strategy (IJIBS) 16 (1), 2022 | 1 | 2022 |
| Mitigating Challenges in the Administration of Private Higher Educational Institutions in Malaysia SG Nair, C Sahu, N Zulaikha The Journal of Quality in Education 14 (23), 29-43, 2024 | | 2024 |
| ‘Roam the World, Share Your Heart’: Fostering Re-participation Intention Among Local Voluntourists in Malaysia NZM Sa’dom, SHM Yusoff, SM Sauh, ZN Khairuddin, M Asmaai, SG Nair Technology-Driven Business Innovation: Unleashing the Digital Advantage …, 2024 | | 2024 |
Farzana Quoquab在 ibs.utm.my 的电子邮件经过验证
Farzana Quoquab在 ibs.utm.my 的电子邮件经过验证