| Picturing a journey of protest or a journey of harmony? Comparing the visual framing of the 2008 Olympic torch relay in the US versus the Chinese press Y Huang, S Fahmy Media, War & Conflict 6 (3), 191-206, 2013 | 60 | 2013 |
| An analysis of nudity in Chinese magazine advertising: Examining gender, racial and brand differences Y Huang, DT Lowry Sex Roles 66, 440-452, 2012 | 48 | 2012 |
| Same events, two stories: Comparing the photographic coverage of the 2008 anti-China/Olympics demonstrations in Chinese and US newspapers Y Huang, S Fahmy International Communication Gazette 73 (8), 732-752, 2011 | 31 | 2011 |
| Toward better gender equality? Portrayals of advertising models’ occupational status in Chinese magazines Y Huang, DT Lowry Journal of International Consumer Marketing 27 (1), 69-83, 2015 | 22 | 2015 |
| Hyperboles in advertising: a serial mediation of incongruity and humour Y Huang International Journal of Advertising 39 (5), 719-737, 2020 | 20 | 2020 |
| Validating a modified typology of visual metaphor: Evidence form artful deviation, imagistic elaboration and ad attitude Y Huang Journal of Marketing Communications 26 (5), 509-527, 2020 | 10 | 2020 |
| Symbols of nationalism or symbols of repression? The visual framing of the 2008 olympic torch relay in US & Chinese dailies Y Huang, S Fahmy Içinde Sixty-First International Communication Association, May 25, 2011 | 5 | 2011 |
| Constructing the West in Chinese magazine advertising: A content and semiotic analysis Y Huang Southern Illinois University at Carbondale, 2011 | 5 | 2011 |
| Visual metaphors in advertising: An interplay of visual structure, visual context, and conceptual tension Y Huang Journal of Marketing Communications, 1-30, 2023 | 1 | 2023 |
| Towards Better Gender Equality? Portrayals of Women in Chinese Magazine Advertising Y Huang American Academy of Advertising. Conference. Proceedings (Online), 35, 2013 | 1 | 2013 |
| Fear or humor? The effects of negatively framed visual hyperbole in advertising Y Huang International Journal of Advertising 43 (4), 746-774, 2024 | | 2024 |
| VISUAL METAPHORS IN ADVERTISING: THE ROLE OF FIGURATIVE VISUAL CONTEXT AND VISUAL STRUCTURE Y Huang American Academy of Advertising. Conference. Proceedings (Online), 34-34, 2020 | | 2020 |
| THE EFFECTS OF VISUAL HYPERBOLE AND HYPERBOLIC HEADLINE: EXAMINING THE MEDIATING ROLE OF PERCEIVED HUMOR AND PERCEIVED DECEPTION Y Huang American Academy of Advertising. Conference. Proceedings (Online), 152-152, 2018 | | 2018 |
| VALIDATING A MODIFIED TYPOLOGY OF VISUAL METAPHOR STRUCTURE THROUGH ELABORATION AND ATTITUDE TOWARD THE AD Y Huang American Academy of Advertising. Conference. Proceedings (Online), 200, 2017 | | 2017 |
| Shahira Fahmy, Mary Angela Bock, and Wayne Wanta. Visual Communication Theory and Research: A Mass Communication Perspective New York, NY: Palgrave … Y Huang Mass Communication and Society 19 (2), 216-219, 2016 | | 2016 |
| SPECIAL TOPICS SESSION: CHALLENGES AND OPPORTUNITIES IN TEACHING CREATIVE ADVERTISING IN THE DIGITAL AGE Y Huang, J Grow, K Mallia, Y Feng American Academy of Advertising. Conference. Proceedings (Online), 135, 2016 | | 2016 |
| Same events, two stories: Comparing the photographic coverage of the 2008 anti-China/Olympics Y Huang, S Fahmy | | 2011 |
| Cultural Proximity and Cultural Distance: e Reception of Korean Films in China rough the Case of My Sassy Girl in the Early 2000s Y Huang, KW Noh global makeover, 2010 | | 2010 |
| Multiple interplays: Americans' perceptions of two Chinese Wuxia movies Y Huang Southern Illinois University at Carbondale, 2006 | | 2006 |
| Dysphagia in Pediatric Patients with Brain Injury YCC Huang Southern Illinois University Carbondale, 2005 | | 2005 |
