The interactive advertising model: How users perceive and process online ads S Rodgers, E Thorson Journal of interactive advertising 1 (1), 41-60, 2000 | 902 | 2000 |
Gender and e-commerce: An exploratory study S Rodgers, MA Harris Journal of advertising research 43 (3), 322-329, 2003 | 731 | 2003 |
Relationships between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction KS Thorson, S Rodgers Journal of Interactive Advertising 6 (2), 5-44, 2006 | 608 | 2006 |
Internet community group participation: Psychosocial benefits for women with breast cancer S Rodgers, Q Chen Journal of Computer-Mediated Communication 10 (4), JCMC1047, 2005 | 413 | 2005 |
The effects of sponsor relevance on consumer reactions to internet sponsorships S Rodgers Journal of advertising 32 (4), 67-76, 2003 | 385 | 2003 |
Effects of valence and extremity of eWOM on attitude toward the brand and website M Lee, S Rodgers, M Kim Journal of Current Issues & Research in Advertising 31 (2), 1-11, 2009 | 381 | 2009 |
A socialization perspective on male and female reporting S Rodgers, E Thorson Journal of communication 53 (4), 658-675, 2003 | 282 | 2003 |
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions M Bhandari, S Rodgers Electronic Word of Mouth as a Promotional Technique, 125-141, 2020 | 218 | 2020 |
Health organizations’ use of Facebook for health advertising and promotion H Park, S Rodgers, J Stemmle Journal of interactive advertising 12 (1), 62-77, 2011 | 206 | 2011 |
An examination of advertising credibility and skepticism in five different media using the persuasion knowledge model JJ Moore, SL Rodgers American Academy of Advertising. Conference. Proceedings, 10, 2005 | 197 | 2005 |
Advertising theory S Rodgers, E Thorson Routledge, 2012 | 183 | 2012 |
Representation of women in news and photos: Comparing content to perceptions ME Len-Rios, S Rodgers, E Thorson, D Yoon Journal of Communication 55 (1), 152-168, 2005 | 167 | 2005 |
An improved way to characterize Internet users S Rodgers, KM Sheldon Journal of advertising Research 42 (5), 85-94, 2002 | 167 | 2002 |
Analyzing health organizations' use of Twitter for promoting health literacy H Park, S Rodgers, J Stemmle Journal of health communication 18 (4), 410-425, 2013 | 153 | 2013 |
Development of an instrument to measure web site personality Q Chen, S Rodgers Journal of Interactive advertising 7 (1), 4-46, 2006 | 127 | 2006 |
Cancer coverage in general-audience and black newspapers EL Cohen, CA Caburnay, DA Luke, S Rodgers, GT Cameron, MW Kreuter Health communication 23 (5), 427-435, 2008 | 113 | 2008 |
Electronic word of mouth and consumer generated content: From concept to application S Rodgers, Y Wang Handbook of research on digital media and advertising: User generated …, 2011 | 104 | 2011 |
The web motivation inventory: replication, extension and application to internet advertising S Rodgers, Y Wang, R Rettie, F Alpert International Journal of Advertising 26 (4), 447-476, 2007 | 102 | 2007 |
Digital Advertising S Rodgers, E Thorson New York: Routledge. https://doi. org/10.4324/9781315623252 10, 9781315623252, 2017 | 100 | 2017 |
A critical review of the e-satisfaction literature Q Chen, S Rodgers, Y He American Behavioral Scientist 52 (1), 38-59, 2008 | 89 | 2008 |