| A comparison of brand equity strength across consumer segments and markets L Stocchi, R Fuller Journal of product & Brand management 26 (5), 453-468, 2017 | 53 | 2017 |
| Australian adults expect physiotherapists to provide physical activity advice: a survey B Kunstler, R Fuller, S Pervan, M Merolli Journal of physiotherapy 65 (4), 230-236, 2019 | 37 | 2019 |
| Customer-based brand equity for branded apps: A simple research framework L Stocchi, G Ludwichowska, R Fuller, A Gregoric Journal of marketing communications 27 (5), 534-563, 2021 | 27 | 2021 |
| The Natural Monopoly effect in brand image associations L Stocchi, V Pare, R Fuller, M Wright Australasian Marketing Journal 25 (4), 309-316, 2017 | 14 | 2017 |
| Advancing the understanding of the pre-purchase stage of the customer journey for service brands R Fuller, L Stocchi, T Gruber, J Romaniuk European Journal of Marketing 57 (2), 360-386, 2023 | 12 | 2023 |
| The impact of autobiographical memory on brand retrieval and purchase intention L Stocchi, M Wright, R Fuller Journal of Consumer Behaviour 20 (5), 1140-1152, 2021 | 3 | 2021 |
| Branding in higher education: a bibliometric analysis and research agenda QH Le, R Fuller, TH Hoang, N Nguyen Journal of Marketing for Higher Education, 1-24, 2023 | 2 | 2023 |
| Service Provider Hesitation in Credence Services: The Importance of Customer Expectations? R Fuller, S Pervan, B Kunstler, M Merolli Services Marketing Quarterly 43 (4), 504-519, 2022 | 1 | 2022 |
| How important is the in-store environment for new brands? R Fuller, S Hogan, S Pervan International Journal of Market Research 66 (1), 91-114, 2024 | | 2024 |
| A Multi-Actor Perspective on Athlete Brand Activism M Anderski, F O'Neill, G Dickson, R Fuller, T Ströbel, AJ Thompson | | 2023 |
| Human Brand Activism: Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Perspective M Anderski, F O'Neill, G Dickson, R Fuller, T Ströbel, AJ Thompson | | 2023 |
| Human Brand Activism: Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Perspective T Ströbel, M Anderski, F O'Neill, G Dickson, R Fuller, AJ Thompson | | 2023 |
| Perceptions of Graduate Employability for Green Multinationals Operating in China M Taghian, C D’Souza, S McCormack, P Kappelides, N Sithole, R Fuller Environmental Sustainability in Emerging Markets: Consumer, Organisation and …, 2022 | | 2022 |
| The link between consumer memory and brand choice: a comparison across two markets R Fuller Loughborough University, 2017 | | 2017 |
| The link between category characteristics, brand usage and unique brand associations J Romanluk, L Stocchi, R Fuller European Marketing Academy Conference 2016, 2016 | | 2016 |
