| Business strategy and the management of digital marketing EM Olson, KM Olson, AJ Czaplewski, TM Key Business horizons 64 (2), 285-293, 2021 | 318 | 2021 |
| Upstream social marketing strategy: An integrated marketing communications approach TM Key, AJ Czaplewski Business Horizons 60 (3), 325-333, 2017 | 259 | 2017 |
| Domains of digital marketing channels in the sharing economy TM Key Journal of Marketing Channels 24 (1-2), 27-38, 2017 | 188 | 2017 |
| The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines T Clark, TM Key, M Hodis, D Rajaratnam Journal of the Academy of Marketing Science 42, 223-241, 2014 | 99 | 2014 |
| Marketing’s theoretical and conceptual value proposition: Opportunities to address marketing’s influence TM Key, T Clark, OC Ferrell, DW Stewart, L Pitt AMS Review 10, 151-167, 2020 | 66 | 2020 |
| Brand activism change agents: strategic storytelling for impact and authenticity TM Key, AL Keel, AJ Czaplewski, EM Olson Journal of strategic marketing 31 (7), 1339-1355, 2023 | 58 | 2023 |
| Preparing Workplace-Ready Students with Digital Marketing Skills TM Key, AJ Czaplewski, JM Ferguson Marketing Education Review, 1-5, 2019 | 45 | 2019 |
| Crowdsourcing to manage service gaps in service networks A Blair, TM Key, M Wilson Journal of Business & Industrial Marketing 34 (7), 1497-1505, 2019 | 21 | 2019 |
| Watch out: Themes in timepiece communities of counterfeit consumption TM Key, RE Boostrom Jr, MT Adjei, DA Campbell Journal of Consumer Behaviour 12 (4), 307-317, 2013 | 17 | 2013 |
| How executives talk: Exploring marketing executive value articulation with computerized text analysis TM Key, AL Keel European journal of marketing 54 (3), 546-569, 2020 | 13 | 2020 |
| The methodologies of the marketing literature: Mechanics, uses and craft T Clark, TM Key AMS Review, 1-16, 2021 | 8 | 2021 |
| Embedded ethics: How complex systems and structures guide ethical outcomes TM Key, C Azab, T Clark Business Horizons 62 (3), 327-336, 2019 | 7 | 2019 |
| Strategic storytelling A Mills, TM Key Business horizons 66 (3), 309-311, 2023 | 6 | 2023 |
| Information transparency as competitive advantage: Research approaches to platform ecosystem design and competition TM Key, G Challagalla AMS Review 10, 145-147, 2020 | 6 | 2020 |
| Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field T Clark, TM Key, C Azab AMS Review 12 (3), 157-161, 2022 | 5 | 2022 |
| Re-institutionalizing marketing TM Key, T Clark, OC Ferrell, DW Stewart, L Pitt AMS Review 11 (3), 446-453, 2021 | 5 | 2021 |
| Marketing’s next era: The scope and impact of marketing’s future, the reach and legacy of Shelby Hunt T Clark, C Azab, TM Key Journal of Business Research 170, 114278, 2024 | 4 | 2024 |
| Narrative, Marketing, and Persuasion: How Storytelling Contributes to Marketing's Influence Within the Firm TM Key | 4 | 2012 |
| Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches TM Key, TN Duening Contemporary Management Research 16 (4), 279-300, 2020 | 3 | 2020 |
| Country market sequential order-of-entry: A learning effects approach C Azab, TM Key, T Clark Journal of Global Marketing 30 (4), 210-227, 2017 | 3 | 2017 |
Andrew J. Czaplewski, Ph.D., MBAUniversity of Colorado - Colorado Sropings在 uccs.edu 的电子邮件经过验证
