| Enabling Cocreation With Transformative Interventions: An Interdisciplinary Conceptualization of Consumer Boosting M Bieler, P Maas, L Fischer, N Rietmann Journal of Service Research, 1-19, 2021 | 26 | 2021 |
| Nudging along the customer journey P Maas, M Bieler, M Borchert, N Barwitz Marketing Review St. Gallen 35 (4), 88-96, 2018 | 14 | 2018 |
| Kunden transformieren die Versicherungsmärkte P Bühler, P Maas, M Bieler Hanser, 2019 | 11 | 2019 |
| Beyond Nudging-Boosting Consumer Decision-Making through Gamification M Bieler, P Maas | 5 | 2018 |
| Boosting Consumer Behavior: An Interdisciplinary Inquiry into Adaptive Decision-Making Interventions and their Role in Consumer Empowerment M Bieler University of St. Gallen, 2021 | 1 | 2021 |
| Reputation: Opportunities and threats for corporations in the age of digital opinion making P Maas, M Bieler, L Fischer Research Report, University of St. Gallen, Institute of Insurance Economics, 2020 | 1 | 2020 |
| IV The Role of Self-Tracking Technologies in Value Co-Creation: A Customer Dominant Logic Perspective for Health-Related Activities L Fischer, P Maas, M Bieler Lukas Fischer, 114, 2021 | | 2021 |
| Article 1: Embracing the Context of Context: Empirical Evidence on Unanticipated Effects of Psychological States on Choice Architecture Interventions M Bieler Boosting Consumer Behavior: An Interdisciplinary Inquiry into Adaptive …, 2021 | | 2021 |
| Article 3: Empowerment Increases Engagement in Complex Services: A Multi-Method Investigation of the Effects of Empowerment on Consumer Engagement M Bieler, P Maas Boosting Consumer Behavior: An Interdisciplinary Inquiry into Adaptive …, 2021 | | 2021 |
| Giving Marketing a Boost–Conceptualizing Consumer-Centric Behavioral Interventions M Bieler, P Maas | | 2020 |
| Beyond Nudging–Rethinking the Empowerment of Consumer Decision-Making M Bieler, P Maas Advances in Consumer Research 47, 461-462, 2019 | | 2019 |
