| Behavioral Intention to Adopt Mobile Wallet : A Developing Country Perspective K Madan, R Yadav Journal of Indian Business Research 8 (3), 227-244, 2016 | 455 | 2016 |
| A multi-analytical approach to understand and predict the mobile commerce adoption R Yadav, SK Sharma, A Tarhini Journal of enterprise information management 29 (2), 222-237, 2016 | 308 | 2016 |
| Understanding and predicting antecedents of mobile shopping adoption: A developing country perspective K Madan, R Yadav Asia Pacific Journal of Marketing and Logistics 30 (1), 139-162, 2018 | 212 | 2018 |
| An exploration of online brand community (OBC) engagement and customer’s intention to purchase A Tiruwa, R Yadav, PK Suri Journal of Indian Business Research 8 (4), 295-314, 2016 | 78 | 2016 |
| Moderating effects of age, income and internet usage on Online Brand Community (OBC)-induced purchase intention A Tiruwa, R Yadav, PK Suri Journal of Advances in Management Research 15 (3), 367-392, 2018 | 59 | 2018 |
| The role of chatbots in academic libraries: An experience-based perspective V Kaushal, R Yadav Journal of the Australian Library and Information Association 71 (3), 215-232, 2022 | 50 | 2022 |
| Understanding customer experience of culinary tourism through food tours of Delhi V Kaushal, R Yadav International Journal of Tourism Cities 7 (3), 683-701, 2021 | 47 | 2021 |
| Internet based learning (IBL) in higher education: A literature review R Yadav, A Tiruwa, PK Suri Journal of International Education in Business 10 (2), 102-129, 2017 | 42 | 2017 |
| Evaluating the feedback effects of brand extension on parent brand equity: A study on Indian FMCG industry R Joshi, R Yadav Vision 21 (3), 305-313, 2017 | 34 | 2017 |
| Captivating brand hate using contemporary metrics: a structural equation modelling approach R Joshi, R Yadav Vision 25 (4), 439-447, 2021 | 32 | 2021 |
| An empirical study on tax payers attitude towards e-return filing in India DRY Dr Sujeet Kumar Sharma International Journal of Research in Computers and Management 1 (6), 20-24, 2011 | 32* | 2011 |
| Exploring the mediating effect of parent brand reputation on brand equity R Joshi, R Yadav Paradigm 22 (2), 125-142, 2018 | 29 | 2018 |
| An integrated SEM neural network approach to study effectiveness of brand extension in Indian FMCG industry R Joshi, R Yadav Business Perspectives and Research 6 (2), 113-128, 2018 | 27 | 2018 |
| Learning successful implementation of Chatbots in businesses from B2B customer experience perspective V Kaushal, R Yadav Concurrency and Computation: Practice and Experience 35 (1), e7450, 2023 | 25 | 2023 |
| Modelling Facebook usage for collaborative learning in higher education A Tiruwa, R Yadav, PK Suri Journal of Applied Research in Higher Education 10 (3), 357-379, 2018 | 22 | 2018 |
| The study of brand extension among generation Y in the Indian market R Joshi, R Yadav International Journal of Indian Culture and Business Management 19 (3), 339-353, 2019 | 21 | 2019 |
| Role of nuclear energy in carbon mitigation to achieve United Nations net zero carbon emission: evidence from Fourier bootstrap Toda-Yamamoto A Singh, S Lal, N Kumar, R Yadav, S Kumari Environmental Science and Pollution Research 30 (16), 46185-46203, 2023 | 10 | 2023 |
| Brand desire: Scale development and empirical examination R Joshi, R Yadav Journal of Asia-Pacific Business 21 (3), 169-184, 2020 | 9 | 2020 |
| Social CRM: An emerging medium A Tiruwa, R Yadav Advanced Computer Science and Information Technology (ACSIT) 2 (11), 48-52, 2015 | 9 | 2015 |
| An exploration into the nature of comments on Facebook (page of large Indian organizations) R Yadav Managing in Recovering Markets, 103-112, 2015 | 9 | 2015 |
Anurag Tiruwa, PhDInstitute of Information Technology and Managment在 iitmipu.ac.in 的电子邮件经过验证
