| Proximity marketing as an enabler of mass customization and personalization in a customer service experience N Levesque, H Boeck Managing Complexity: Proceedings of the 8th World Conference on Mass …, 2017 | 49 | 2017 |
| The impact of proximity marketing on consumer reactions and firm performance: A conceptual and integrative model A Bilolo, H Boeck, F Durif, N Levesque | 22 | 2015 |
| The Human Brand: A systematic literature review and research agenda N Levesque, F Pons Journal of Customer Behaviour 19 (2), 143-174, 2020 | 20 | 2020 |
| Proximity marketing as a facilitator of an enhanced service experience N Levesque, H Boeck, MA Vachon The 36th International Business Research Conference, 1-13, 2016 | 6 | 2016 |
| Proximity marketing in banking: lessons from retail and entertainment industries A Margulis, N Levesque, H Boeck International Journal of Technology Marketing 13 (3-4), 401-427, 2019 | 4 | 2019 |
| No filter: navigating well-being in troubled times as social media influencers N Levesque, A Hachey, A Pergelova Journal of Marketing Management 39 (11-12), 1098-1131, 2023 | 2 | 2023 |
| Micro-pouvoirs en action au doctorat: la perception des étudiants A Vallières, N Levesque, J Bernard Revue internationale de pédagogie de l’enseignement supérieur 38 (38 (3)), 2022 | 2 | 2022 |
| The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption N Levesque, F Pons Multidisciplinary Business Review 14 (2), 87-106, 2021 | 2 | 2021 |
| Vocabulaire des relations publiques A El Mzem, S Leclerc, P Leroux, G Litalien | 2 | 2009 |
| Influencer Engagement on Social Media: A Conceptual Model, the Development and Validation of a Measurement Scale N Levesque, F Pons Journal of Theoretical and Applied Electronic Commerce Research 18 (4), 1741 …, 2023 | 1 | 2023 |
| Les particularités de la marque humaine: application à l'étude de la relation influenceur-abonné dans l'univers des médias socionumériques N Levesque Université Laval, 2022 | 1 | 2022 |
| How do consumer characteristics impact purchase intention and brand equity when proximity marketing is involved A Margulis, N Levesque, H Boeck The Proceedings of European Marketing Academy Conference, 2017 | 1 | 2017 |
| Toward a better understanding of Organic Products Consumption: The Key Role of Consumers’ Involvement N Levesque, F Pons, M Omid | | 2018 |
| L'analyse des chainages cognitifs des consommateurs afin de comprendre leurs motivations relatives au marketing de proximité N Lévesque Université du Québec à Montréal, 2016 | | 2016 |
| CROSS-CULTURAL DIFFERENCES RELATED TO ORGANIC FOOD CONSUMPTION: THE CASE OF CANADIAN AND FRENCH CONSUMERS N Levesque, F Pons, M Omid, M Mourali | | |
Harold BoeckProfessor of Marketing, ESG UQAM在 haroldboeck.com 的电子邮件经过验证
