The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010 | 2518 | 2010 |
An experimental study of the relationship between online engagement and advertising effectiveness BJ Calder, EC Malthouse, U Schaedel Journal of interactive marketing 23 (4), 321-331, 2009 | 1578 | 2009 |
Managing customer relationships in the social media era: Introducing the social CRM house EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang Journal of interactive marketing 27 (4), 270-280, 2013 | 1343 | 2013 |
On the go: How mobile shopping affects customer purchase behavior RJH Wang, EC Malthouse, L Krishnamurthi Journal of retailing 91 (2), 217-234, 2015 | 845 | 2015 |
Engagement with online media R Davis Mersey, EC Malthouse, BJ Calder Journal of media business studies 7 (2), 39-56, 2010 | 463 | 2010 |
Media consumption across platforms: Identifying user-defined repertoires H Taneja, JG Webster, EC Malthouse, TB Ksiazek New media & society 14 (6), 951-968, 2012 | 458 | 2012 |
The customer engagement ecosystem E Maslowska, EC Malthouse, T Collinger Journal of marketing management 32 (5-6), 469-501, 2016 | 398 | 2016 |
The effects of adopting and using a brand's mobile application on customers’ subsequent purchase behavior SJ Kim, RJH Wang, EC Malthouse Journal of Interactive Marketing 31 (1), 28-41, 2015 | 378 | 2015 |
Can we predict customer lifetime value? EC Malthouse, RC Blattberg Journal of Interactive Marketing 19 (1), 2-16, 2005 | 375 | 2005 |
News-seekers and avoiders: Exploring patterns of total news consumption across media and the relationship to civic participation TB Ksiazek, EC Malthouse, JG Webster Journal of broadcasting & electronic media 54 (4), 551-568, 2010 | 372 | 2010 |
Big data and consumer behavior: Imminent opportunities CF Hofacker, EC Malthouse, F Sultan Journal of Consumer Marketing 33 (2), 89-97, 2016 | 313 | 2016 |
Media engagement and advertising effectiveness BJ Calder, EC Malthouse Kellogg on advertising & media: the Kellogg School of Management, 1-36, 2012 | 310 | 2012 |
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media B Larivière, H Joosten, EC Malthouse, M Van Birgelen, P Aksoy, WH Kunz, ... Journal of Service Management 24 (3), 268-293, 2013 | 303 | 2013 |
B2B content marketing for professional services: In-person versus digital contacts WL Wang, EC Malthouse, B Calder, E Uzunoglu Industrial marketing management 81, 160-168, 2019 | 279 | 2019 |
Evidence that user-generated content that produces engagement increases purchase behaviours EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch Journal of Marketing Management 32 (5-6), 427-444, 2016 | 275 | 2016 |
How to capture consumer experiences: A context-specific approach to measuring engagement BJ Calder, MS Isaac, EC Malthouse Journal of Advertising Research 56 (1), 39-52, 2016 | 270 | 2016 |
CRM in data-rich multichannel retailing environments: A review and future research directions PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ... Journal of interactive marketing 24 (2), 121-137, 2010 | 246 | 2010 |
Customer lifetime value: Empirical generalizations and some conceptual questions RC Blattberg, EC Malthouse, SA Neslin Journal of Interactive Marketing 23 (2), 157-168, 2009 | 232 | 2009 |
Nonlinear partial least squares EC Malthouse, AC Tamhane, RSH Mah Computers & Chemical Engineering 21 (8), 875-890, 1997 | 212 | 1997 |
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price E Maslowska, EC Malthouse, V Viswanathan Decision Support Systems 98, 1-9, 2017 | 210 | 2017 |