Outcome-based and behavior-based coordination efforts in channel relationships KS Celly, GL Frazier Journal of marketing research 33 (2), 200-210, 1996 | 567 | 1996 |
Technological uncertainty, buyer preferences and supplier assurances: an examination of Pacific Rim purchasing arrangements KS Celly, RE Spekman, JW Kamauff Journal of International Business Studies 30, 297-316, 1999 | 138 | 1999 |
The California State University: A case on branding the largest public university system in the US KS Celly, B Knepper International Journal of Nonprofit and Voluntary Sector Marketing 15 (2 …, 2010 | 68 | 2010 |
Promoting promotions: Does showcasing free gifts backfire? P Raghubir, KS Celly Journal of Business Research 64 (1), 55-58, 2011 | 34 | 2011 |
Having many choice options seems like a great idea, but... Student perceptions about the level of choice for a project topic in a marketing course DS Ackerman, BL Gross, K Sawhney Celly Journal of Marketing Education 36 (3), 221-232, 2014 | 23 | 2014 |
Creative writing in marketing education: Poetry as an innovative pedagogical tool KS Celly Marketing Education Review 19 (1), 65-71, 2009 | 21 | 2009 |
Fostering critical thinking in business courses: Pedagogical innovations and strategies K Celly The Business Review Cambridge 8 (1), 148-154, 2007 | 10 | 2007 |
Resultado del comportamiento basados en las relaciones de canal KS Celly, GL Frazier Journal of Marketing Research Chicago, 1996 | 3 | 1996 |
50th Anniversary Commemoration at a major public university: benefits of an integrated branding and communications approach to event planning KS Celly, B Knepper International Journal of Nonprofit and Voluntary Sector Marketing 16 (3 …, 2011 | 1 | 2011 |
Partnering for Purpose: Cross-Cultural Model to Encourage Participation, Exploration, Appreciation, Reflection, and Learning in Undergraduate Education and Beyond KS Celly, CE Thomas Cross-Cultural Collaboration and Leadership in Modern Organizations, 83-97, 2015 | | 2015 |
A Cross-Campus Approach to Online Education: A Collaborative Faculty-Driven Approach to Redesigning Principles of Marketing GH Brodowsky, S Cadwallader, EV Carter, KS Celly | | 2014 |
Special issue on learning from international case studies KS Celly, J Hudson International Journal of Nonprofit and Voluntary Sector Marketing 3 (16 …, 2011 | | 2011 |
Exotic gapless Mott insulators of bosons on multileg ladders DS Ackerman, BL Gross, KS Celly | | 2011 |
Responding to disruptive behavior in marketing classrooms DS Ackerman, BL Gross, KS Celly | | 2011 |
RESPONDING TO DISRUPTIVE OR THREATENING STUDENT BEHAVIOR BL Gross The Pinnacle of Marketing Education, 5, 2010 | | 2010 |
Responding to disruptive or threatening student behavior DS Ackerman, BL Gross, KS Celly Marketing Educators' Association, 2010 | | 2010 |
Fostering creative thinking in the marketing classroom: sharing and assessing pedagogical approaches DS Ackerman, KS Celly, BL Gross | | 2009 |
Are your students interested in marketing?: how student Interest impacts the desirability of choice in a course DS Ackerman, KS Celly, BL Gross | | 2009 |
An examination of the determinants of outcome and behavior controls in channels of distribution. KS Celly | | 1993 |
Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing KS Celly, RE Spekman, JW Kamauff | | |