| Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster! J Hornik, RS Satchi, L Cesareo, A Pastore Computers in Human Behavior 45, 273-280, 2015 | 231 | 2015 |
| Consumers’ attitude and behavior towards online music piracy and subscription-based services L Cesareo, A Pastore Journal of Consumer Marketing 31 (6/7), 515-525, 2014 | 143 | 2014 |
| United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits L Cesareo, B Stöttinger Business Horizons 58 (5), 527-537, 2015 | 50 | 2015 |
| Destination image differences between first-time and return visitors: An exploratory study on the city of Rome A Giraldi, L Cesareo Tourism and Hospitality Research 14 (4), 197-205, 2014 | 50 | 2014 |
| Counterfeiting and Piracy: A Comprehensive Literature Review L Cesareo Springer, 2016 | 47* | 2016 |
| Pop-ups, ephemerality, and consumer experience: the centrality of buzz TS Robertson, H Gatignon, L Cesareo Journal of the Association for Consumer Research 3 (3), 425-439, 2018 | 43 | 2018 |
| Resolving the jeopardies of consumer demand: Revisiting demarketing concepts PE Chaudhry, L Cesareo, A Pastore Business Horizons 62 (5), 663-677, 2019 | 35 | 2019 |
| Film marketing opportunities for the well-known tourist destination A Giraldi, L Cesareo Place Branding and Public Diplomacy, 1-12, 2016 | 21 | 2016 |
| What influences rampant movie piracy? PE Chaudhry, L Cesareo, SA Stumpf Journal of Management Systems 24 (4), 73-96, 2014 | 15 | 2014 |
| Acting on luxury counterfeiting L CESAREO, A PASTORE | 13 | 2014 |
| Fake and pirated: do consumers care? PE Chaudhry, L Cesareo Journal of Business Strategy 38 (6), 11-19, 2017 | 12 | 2017 |
| No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms A Pastore, L Cesareo Mercati e Competitività, 2014 | 12 | 2014 |
| Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework M Vernuccio, L Cesareo, A Pastore, PJ Kitchen International Journal of Advertising 41 (3), 519-540, 2022 | 9 | 2022 |
| Hideous but worth it: Distinctive ugliness as a signal of luxury L Cesareo, C Townsend, E Pavlov Journal of the Academy of Marketing Science 51 (3), 636-657, 2023 | 8 | 2023 |
| Counterfeiting luxury goods L Cesareo, A Pastore, P Williams Handbook of research on counterfeiting and illicit trade, 193-222, 2017 | 6 | 2017 |
| Analysis of anti-counterfeiting tactics to diffuse consumer demand B Stöttinger, E Penz, L Cesareo Handbook of research on counterfeiting and illicit trade, 387-403, 2017 | 4 | 2017 |
| Pirate or subscriber? An exploratory study on italian consumers' music habits L Cesareo, A Pastore SINERGIE 96, 153-171, 2015 | 4 | 2015 |
| The unexpected consequences of beautiful products: Sacredness, awe and forgiveness L Cesareo, P Williams, E Wu, K Cutright NA-Advances in Consumer Research 45, 2017 | 3* | 2017 |
| Antecedents and anti-counterfeiting tactics that influence consumer complicity PE Chaudhry, L Cesareo, SA Stumpf Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 3 | 2016 |
| From ‘wealth‐as‐status’ to ‘value‐as‐status’: The millennial luxury consumer mindset L Cesareo, V Patrick Association of Consumer Research Proceedings 47, 51-56, 2019 | 2 | 2019 |
Alberto PastoreProfessore di management, Sapienza University of Rome在 uniroma1.it 的电子邮件经过验证
