| Brand extension evaluation: real world and virtual world J Ramanathan, K Purani Journal of Product & Brand Management 23 (7), 504-515, 2014 | 31 | 2014 |
| Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services J Ramanathan, SK Velayudhan Journal of Brand Management 22, 778-801, 2015 | 26 | 2015 |
| Consumer evaluation of brand extensions: Good to service and service to good J Ramanathan Vikalpa 38 (2), 105-120, 2013 | 13 | 2013 |
| Are marketers egoists? A typological explication J Ramanathan, B Swain Journal of business ethics 155, 611-621, 2019 | 8 | 2019 |
| Comparing consumer evaluations of services-to-services brand extensions with services-to-goods J Ramanathan, SK Velayudhan Marketing Intelligence & Planning 35 (7), 877-891, 2017 | 6 | 2017 |
| Ethical marketing strategies: the unique Nash equilibrium N Krishnamurthy, B Swain, J Ramanathan Journal of Business & Industrial Marketing 37 (6), 1373-1388, 2022 | 3 | 2022 |
| Stock Market Reaction to Regulatory Action on Anticompetitive Practices in India J Ramanathan Competition Commission of India Journal on Competition Law and Policy, 45-70, 2022 | | 2022 |
| Consumer evaluation of brand extensions: goods to services and services to goods R Jayasankar Indian Institute of Management Kozhikode, 2014 | | 2014 |
| The Myth of the Ethical Consumer J Ramanathan Journal of Product & Brand Management 21 (1), 68-68, 2012 | | 2012 |
| Robert I. Sulton (2007), the no Asshole Rule: Building a Civilized Workplace and Surviving One that ISN'T, New York, Boston: Business PLUS, 256 Pages, US $14.99-ISBN: 978-0-446 … J Ramanathan Metamorphosis 10 (1), 58-60, 2011 | | 2011 |
| Theory building for hypothesis specification in organisational studies R Jayasankar IIMB Management Review, 2010 | | 2010 |
| Academic Writing: A Guide for Management Students and Researchers J Ramanathan Indian Institute of Management Calcutta, Kolkata, 2010 | | 2010 |
| Designing Research for Publication R Jayasankar Vikalpa, 2010 | | 2010 |
