The importance of packaging attributes: a conjoint analysis approach P Silayoi, M Speece European journal of marketing 41 (11/12), 1495-1517, 2007 | 1241 | 2007 |
Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure P Silayoi, M Speece British food journal 106 (8), 607-628, 2004 | 1232 | 2004 |
Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand S Rotchanakitumnuai, M Speece International journal of bank marketing 21 (6/7), 312-323, 2003 | 655 | 2003 |
Social presence and customer brand engagement on Facebook brand pages W Pongpaew, M Speece, L Tiangsoongnern Journal of Product & Brand Management 26 (3), 262-281, 2017 | 179 | 2017 |
Application of a multi-generation diffusion model to milk container technology MW Speece, DL Maclachlan Technological Forecasting and Social Change 49 (3), 281-295, 1995 | 142 | 1995 |
Culture, intercultural communication competence, and sales negotiation: a qualitative research approach S Chaisrakeo, M Speece Journal of Business & Industrial Marketing 19 (4), 267-282, 2004 | 127 | 2004 |
The effect of perceived characteristics of innovation on e-commerce adoption by SMEs in Thailand P Limthongchai, M Speece Proceedings of the Seventh International Conference on Global Business and …, 2003 | 120 | 2003 |
Corporate customer perspectives on business value of Thai internet banking services S Rotchanakitumnuai, M Speece Journal of electronic commerce research 5 (4), 270-286, 2004 | 119* | 2004 |
Countering negative countryoforigin with low prices: a conjoint study in Vietnam M Speece, D Phung Nguyen Journal of Product & Brand Management 14 (1), 39-48, 2005 | 110 | 2005 |
University social responsibility and brand image of private universities in Bangkok J Plungpongpan, L Tiangsoongnern, M Speece International journal of educational management 30 (4), 2016 | 109 | 2016 |
Cultural impact on the relationship among perceived service quality, brand name value, and customer loyalty V Malai, M Speece Journal of International Consumer Marketing 17 (4), 7-39, 2005 | 105 | 2005 |
Assessing new product development success factors in the Thai food industry P Suwannaporn, MW Speece British Food Journal 112 (4), 364-386, 2010 | 99 | 2010 |
Perceptions of relationship marketing among account managers of commercial banks in a Chinese environment S Lai Man So, MW Speece International Journal of Bank Marketing 18 (7), 315-327, 2000 | 79 | 2000 |
Hofstede’s research on cross-cultural work-related values: implications for consumer behavior LM Milner, D Fodness, MW Speece European advances in consumer research 1, 70-76, 1993 | 73 | 1993 |
The effect of nature-based tourism, destination attachment and property ownership on environmental-friendliness of visitors: A study in Thailand M Chubchuwong, R Beise-Zee, MW Speece Asia Pacific Journal of Tourism Research 20 (6), 656-679, 2015 | 72 | 2015 |
Technology turbulence and environmental scanning in Thai food new product development C Ngamkroeckjoti, M Speece Asia Pacific Journal of Marketing and Logistics 20 (4), 413-432, 2008 | 70 | 2008 |
Satisfaction and dissatisfaction in service encounters: retail stockbrokerage and corporate banking in Thailand R Srijumpa, T Chiarakul, M Speece International Journal of Bank Marketing 25 (3), 173-194, 2007 | 67 | 2007 |
Environmental scanning in Thai food SMEs: The impact of technology strategy and technology turbulence C Ngamkroeckjoti, M Speece, NJ Dimmitt British Food Journal 107 (5), 285-305, 2005 | 64 | 2005 |
Forecasting fluid milk package type with a multigeneration new product diffusion model MW Speece, DL MacLachlan IEEE Transactions on Engineering Management 39 (2), 169-175, 1992 | 63 | 1992 |
Evaluation of new manufacturing technology implementation: an empirical study in the Thai automotive industry T Laosirihongthong, H Paul, MW Speece Technovation 23 (4), 321-331, 2003 | 62 | 2003 |