| The effects of social TV on television advertising effectiveness S Bellman, JA Robinson, B Wooley, D Varan Journal of Marketing Communications 23 (1), 73-91, 2017 | 77 | 2017 |
| Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online S Bellman, V Beal, B Wooley, D Varan Journal of Business Research 120, 103-113, 2020 | 20 | 2020 |
| Program–ad matching and television ad effectiveness: A reinquiry using facial tracking software S Bellman, B Wooley, D Varan Journal of Advertising 45 (1), 72-77, 2016 | 20 | 2016 |
| Influence of dynamic content on visual attention during video advertisements B Wooley, S Bellman, N Hartnett, A Rask, D Varan European Journal of Marketing 56 (13), 137-166, 2022 | 18 | 2022 |
| Exploring the influence of audio in directing visual attention during dynamic content BE Wooley, DS March Proceedings of the symposium on eye tracking research and applications, 187-190, 2014 | 6 | 2014 |
| Unique Object Characteristics Differentially Affect Visual Attention During Viewing of Dynamic Stimuli: The Influence of Location and Luminosity BE Wooley, DS March Universal Access in Human-Computer Interaction. Methods, Techniques, and …, 2016 | 1 | 2016 |
| Synced ads: effects of mobile ad size and timing JM Brechman, D Varan, B Wooley, S Bellman Frontiers in Communication 9, 1343315, 2024 | | 2024 |
Steven BellmanProfessor, University of South Australia在 marketingscience.info 的电子邮件经过验证
