| It’s not how old you are but how you are old: A review on aging and consumer behavior R Zniva, W Weitzl Management Review Quarterly 66 (4), 267-297, 2016 | 46 | 2016 |
| Be constantly different! How to manage influencer authenticity R Zniva, WJ Weitzl, C Lindmoser Electronic Commerce Research, 1-30, 2023 | 42 | 2023 |
| Ältere Konsumenten in Handel und Marketing R Zniva Springer Fachmedien Wiesbaden, 2016 | 14 | 2016 |
| The In-Store Antecedents and Consequences of Perceived Shopping Value for Regularly Purchased Products W Weitzl, R Zniva European Retail Research, 121-148, 2010 | 12 | 2010 |
| Analyzing Customer Behavior In-Store: A Review of Available Technologies O Saßnick, R Zniva, C Schlager, M Horn, R Kozlica, T Neureiter, ... Digital Marketing & eCommerce Conference, 243-252, 2023 | 7 | 2023 |
| Influencer Authenticity–Conceptualization, Nature and Nomological Role C Lindmoser, WJ Weitzl, R Zniva Advances in Digital Marketing and eCommerce: Third International Conference …, 2022 | 5 | 2022 |
| Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes R Zniva, WJ Weitzl, JM Müller, A Schneider Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 5 | 2020 |
| Creating Brand Performance with Social Media: An Abstract W Weitzl, A Beldad, S Einwiller, R Zniva Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 3 | 2017 |
| Neuer Betriebstyp Sozialmarkt P Schnedlitz, E Lienbacher, R Zniva Projektseminar in Kooperation mit dem VinziMarkt Wien. Institut für Handel …, 2009 | 3 | 2009 |
| Altern in der Stadt: Aktuelle Trends und ihre Bedeutung für die strategische Stadtentwicklung H Eberherr, E Hanappi-Egger, E Lienbacher, P Schnedlitz, A von Dippel, ... Ageing society. Altern in der Stadt: Aktuelle Trends und ihre Bedeutung für …, 2009 | 3 | 2009 |
| Der Einfluss des Alters auf das Konsumentenverhalten: Stellenwert der verschiedenen Altersdimensionen RC Zniva Diplomarbeit. Universität Wien, 2007 | 3 | 2007 |
| Robotik im stationären Handel S Kranzer, L Portenschlager, M Horn, R Kozlica, V Müllner, T Neureiter, ... e & i Elektrotechnik und Informationstechnik, 1-6, 2023 | 1 | 2023 |
| How Technology Helps Farmers to Cater to Consumers–Channel Formats and Consumer Motives J Muggenhuber, T Doppler, C Cerha, R Zniva Digital Marketing & eCommerce Conference, 120-128, 2023 | 1 | 2023 |
| Success Factors of Brand Communication on Facebook: A Structured Abstract W Weitzl, R Zniva, S Einwiller, A Beldad Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Do Older Consumers Change the Marketplace?: Investigating the Person-Environment Relationship in Food Shopping R Zniva, E Lienbacher, P Schnedlitz ACR North American Advances, 2014 | 1 | 2014 |
| Check for updates How Technology Helps Farmers to Cater to Consumers-Channel Formats and Consumer Motives J Muggenhuber¹, T Doppler¹, C Cerha, R Zniva Advances in Digital Marketing and eCommerce: Fourth International Conference …, 2023 | | 2023 |
| An Apology Is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract WJ Weitzl, R Zniva, G Petz, C Pichler Academy of Marketing Science Annual Conference-World Marketing Congress, 3-4, 2021 | | 2021 |
| Improving the Measurement of Aging in Consumer Behavior Research–Lessons From Demography R Zniva, D Weber ACR North American Advances, 2019 | | 2019 |
| REVISING THE CONCEPTUALIZATION OF AGING IN CONSUMER BEHAVIOR R Zniva, D Weber Innovation in Aging 2 (Suppl 1), 678, 2018 | | 2018 |
| REVISING THE INFLUENCE OF AGING ON THE FOOD SHOPPING ENVIRONMENT R Zniva, E Lienbacher, D Weber Innovation in Aging 2 (Suppl 1), 329, 2018 | | 2018 |
